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Maki & Brian
DeLaet
EduCyber founders
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Have you checked out my blog at http://blog.educyber.com ?
If you like what you're reading in this newsletter, check out the blog where there is even more news and information about the Internet including tips on getting ranked in the search engines, latest trends in computers, and ways to leverage your technology to help your business.
Technologies that every Small Business Should Know About:
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Blogs. Having a blog or using other blogs correctly can help you increase targeted traffic to your web site. Writing your own blog can help create the kind of community that every web site owner covets.
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Pay Per Click. Just about every business can benefit from a Pay Per Click campaign to get prospective buyers to your web site. For some businesses this would be a year-round campaign and for others it might just be a seasonal campaign based on enhancing your boom season or mitigating slow times by offering special offers.
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XHTML. Most people think that html is the language of the web. So is XHTML some racy version of HTML? Not hardly. It is actually a stricter web language that follows XML guidelines. OK, that probably didn't clear up much so let me try again. HTML is a very forgiving language. You can screw it up pretty bad and a web browser will still show "what you intended". XHTML is much stricter and requires the programmer to not leave out important pieces like something called closing tags. As all kinds of devices are now becoming web-enabled, having a stricter language like XHTML will ensure that all devices from handhelds to laptops to desktops (and even refrigerators) will be able to correctly read and display the web pages.
PC Magazine has posted the list of the 10 most common passwords . Is your password on the list? We hope not. What do you think about having a 6 - 8 character password? Some people really struggle with creating a password of this length, coming up with complex patterns like q2!%vSDv. But can you remember something like that? We continue to advocate creating long but easy to remember passwords.
For example, start with a simple sentence: I like to water-ski in the summer. That makes 33 characters - a good length. Now we make a few transformations. We change the l (el) to 1 (one). We change one of the i's to an exclamation point (!). And we change one random letter from lower case to upper case. The end result is: I 1ike to watersk! in the sumMer. It's easy to remember. I'm no mathematician but I believe that is something like 94 possibilities for each of 33 characters which make an astronomically large number to try to crack.
What do you think? Is this a good password or not?
Getting your web site ranked high in the search engines should be the goal of every site owner. And if you have carefully defined the niche that your business and web site serve, then it is that much easier to get that high ranking.
First you need to make sure the key words you want to be ranked for are actually used on your site. Sounds simple, right? Take a minute to consider the words your site should be ranked for and then look at your site. Have you used them?
Next it is a good idea to use those key words in the links on your site. For example, a store that rents tuxedos might have a page that explains how to rent a tux for prom. Rather than saying " Click here " for prom tuxedos" link the actual text for prom and tuxedo like this " Need a tuxedo for prom ?"
Third you should think about naming or renaming the pages on your site to match your key words. Instead of calling a page home.htm or page3.htm, give it a meaningful name like prom-tuxedo.htm. That will not only help you understand what page it is but it will also help the search engines identify what the page is about and what your site is about.
Using these three tips will help get you started on the road to getting your site ranked well. As always, give us a call if you'd like some help in this. We're at 720-275-4646. Ask for Brian or Maki.
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© 2007 EduCyber, Inc. This newsletter is brought to you by EduCyber, Inc. EduNotes can be viewed 24 hours a day, 7 days a week online at http://www.educyber.com/edunotes/ . Visit us on the web at http://www.educyber.com or call us at (720) 275-4646. Permission is hereby granted to redistribute all or part of this newsletter as long as this entire copyright message is included.
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