In this seventh question in the 10 questions to take your web site to the next level, we look at how to determine whether your site is ranked or not.
A simple search can show you if your site is ranked in the top 10 or not. But you have to know what people are searching for. For example, we recently redesigned the smithlaws.com web site. A part of that redesign was preparing it for the search engines. Through one of our research tools (Nichebot), we discovered a combination of key words that people are searching for none of the competition is optimizing their sites for. We’ll just come right out and tell you. The law firm of Kevin C. Smith is a personal injury law practice. One of the terms we were researching was denver workers compensation lawyer. The research showed that adding Pinnacol (the state of Colorado’s largest worker’s comp insurance company) to the phrase could get some highly targeted traffic, we knew we were on to something.
So when you ask yourself “Is my site ranked?”, you need to think carefully, “ranked for what?”
Doing keyword research is very important but you can also get get ideas about how your site ranks for key phrases by examining your web statistics. Google analytics or awstats are two methods that we use to track what happens on sites. By looking at the stats, you can see what people are actually searching for in the search engines when they click through to your site. This information can be used to figure out if and how your site is ranked. This in turn can help you determine how and what search engine marketing strategies you need to implement in your site.