Internet marketing – marketing your business through digital channels like your web site, social media and other Internet venues – is not as difficult as it sounds. Try these internet marketing steps.
- Continually add testimonials and positive feedback from customers. They don’t have to brag about how good they are. They let their customers do the bragging for them and now it doesn’t sound like bragging. It is simply another satisfied customer.
- Post updates to their blog on a regular basis (multiple times a month). This helps establish them as thought leaders by posting new information regularly. It also tells search engines and visitors that they are current.
- Post to social media – whether it be FB or LinkedIn or other venues – regularly with links back to their web site. This attracts visitors from social media that wouldn’t otherwise make it to their web site.
- Use good SEO tactics when posting new content or updating existing content. There are plugins and tools that help you do this and make it much easier to do well.
- Create specials whether it be products or services and integrate them into the website. Using time sensitive specials helps create the urgency that gets them to take action
- Keep their code up-to-date – actually we do this for them but it keeps their customer info secure and helps protect them from hackers.
- Use email marketing to stay in touch with their customers. Effective newsletters help you stay in touch with your customers and drive them back to your website where you can re-engage them and get more business.
- Create hooks that engage web visitors and helps convert them to customers. Some use forms, others actually have us create applications that pull them in and give them value.