Free Web Site Design- Bargain or Big Mistake?
You get what you pay for. We’ve all heard that before. And somewhere deep inside, we know it is true. But all these ads promise a great web site design and the cost is . . . well there is no cost. Sounds like a great deal right? Why would anyone pay for a web […]
Making Connections
Your web site is a networking tool. For most organizations, whether you make stuff, sell stuff, offer services or perform some kind of service for the community (as in non-profits), your standing in the community and your connections to your community are what makes business work. Often I talk with prospects who see their website […]
Stuck in a Rut?
Stuck in a rut? Seem like 2016 just started but you can’t get moving? Make 2016 the year your website starts working for you. It should be an investment, not an expense. If your website isn’t driving sales or generating leads or sealing the deal, what is it doing? Do you even know? Here are […]
Begin with the End
Some of the complaints we’ve heard over the years: I tried a Facebook campaign. It didn’t work. Our website doesn’t really generate any business for us, it is just a brochure. I don’t’ know whether our website brings any business or not. My clients don’t have time to read blogs so I’m not going to […]
Top Five Reports to View in Google Analytics
Actually just about all the reports are useful and can give you great insight into how visitors are interacting with your website. The list below is intended for beginners to help direct your attention and get into the basics. Audience Overview (default view) View the number of sessions and users over the last month. See […]
Becoming a Customer (Part 2)
Can your web site design (not the content) help you get more customers? In our first article on <becoming a customer>, we discussed the content aspect – having a clear call to action on your site. In this article, we are going to investigate whether the visual design elements of a site can help your […]
Becoming a Customer (Part 1)
Have you ever thought about how you interact with web sites? When we speak with potential clients, they rarely have stopped to think about how they want visitors to interact with their site. But what does it mean to become a customer? That, ultimately is what every business owner wants from their website. Social media […]
Looking Back or Looking Forward
Imagine starting a marketing campaign with the thought of “We don’t intend to get any business out of this.” Ludicrous, right? Yet nearly every time I sit down with a potential client, especially if they offer services instead of products, I hear “Our web site is more about closing the deal instead of getting leads.” […]
What is Your Focus?
“Brian, I just learned that a competitor is getting 60% of their business through their website. How come my site isn’t?” This question and many with a very similar tack gets asked a lot in my business. That along with customers new or existing asking about all the spam emails promising great results in the […]
Staying a Step Ahead
Not long ago I wrote about the 10 Reasons You Don’t Need a New Website. That list was formed from conversations, perhaps I should say excuses – I have had over the years. As we approach the end of the year, the time of reflecting on the year gone by and planning for the year […]
