Economics of Conversion Optimization
I spend a lot of time every day explaining Conversion Optimization because it is such an important part of what we do. The general idea is to get more of your visitors to perform a specific task – a task that will help your company grow. It may be as simple as signing up for […]
Listening to Your Web Site
Have you every stopped to listen? Really listen? I have often experienced situations where someone has a question and the listener is so sure they know the question and the answer that they haven’t really heard the question and end up giving an answer to a different problem. And I’ll confess that more often than […]
Mobile Goes Wild
As we monitor our customer’s sites we are seeing, understandably, a huge increase in traffic from mobile devices. What does that mean for your web site? What does that mean from a design perspective? First it is important to understand that tablets (iPad, Kindle, Surface, and a variety of Android tablets) are considered mobile devices. […]
Building Websites on WordPress
A few short years ago we built most of our websites on pages that were more or less static. If a customer wanted to try something called blogging, we would add a piece of software into the site that allowed them to do this. We had also been building sites on Content Management Software (CMS) […]
Formed for Success
A pixel? A color? Or More? For going too far we have the phrase “the straw that broke the camel’s back”. In a similar vein, bridges often have a sign announcing their load limit which conjures up interesting mental images about what testing they performed to determine those limits. But in a positive vein could […]
Is Your Site Performing?
Have you looked at the stats for your web site lately? If you haven’t you should. There are two sets of statistics I recommend looking at. One is the stats from your web logs – we like to use AWSTATS as they provide a nice overview of stats but also allows you to drill down […]
Testing Your Web Site
Do you like to take tests? How about give tests? For many of us testing is something we did a long time ago when we were in school. But it shouldn’t be. We should be testing things on our web sites all the time. There are two powerful reasons why: Testing your web site leads […]
Customer Service
How is your customer service? It is such an important part of every business and yet small businesses often fail to pay enough attention to it – curious since many of those same businesses will tell you that it is their customer service that sets them apart from their competitors. We’ve had cause to look […]
Standing Out in a Crowd
Most business owners understand the value of having a Unique Selling Proposition, that special something that sets them apart from the rest of the competition and makes folks choose their company when there are lots of choices. Only some folks get it better than others. Look at the picture on the left. The wearer of […]
What Numbers are Important for your Website?
What numbers are important for you in your business? Are you even a numbers person? I used to not be a numbers person. I have two degrees in the humanities and I liked to live in the realm of ideas. But of course, ideas alone don’t make money. So over the years I’ve become more […]
