10 Next Steps for Your Website
Every web site, and every page should have a next step. Why does your business have a website? What is the purpose? These are the kinds of questions you should be asking yourself as you look at the pages on your site. Sure it should look nice. Yes, it would be great to be optimized […]
Google’s Suite of Tools – Is There a Cost?
We recently attended an event where Google flew in a trainer to present on Google My Business, Optimizing your website for Google and Pay Per Click campaigns. It was a very good presentation from a polished speaker but the mantra we heard again and again is “This is all free.” Free is an interesting concept. […]
Building Your Brand Digitally
We work with a lot of smaller companies who tell us straight up that they are too small or below the radar to have a brand. We say hogwash! Every single organization – for profit or non-profit – has a brand. Included in the brand are tangible and intangible things like: Reputation Logo Standing of […]
Privacy vs. Business Intelligence
Here are some things any web site can find out about the visitor: Data points I can know about you: Your IP address Your physical location Your computer name Your operating system Your browser Your screen size Your device (if mobile) Potentially your phone number (if mobile) How you got to my site (from search? […]
Little Data
In the Internet world, Big Data is a big buzz word. With the right tools huge volumes of data can be digested, analyzed, and summarized with amazing speed. Technology like this is what is driving technical inroads in an array of industries from understanding the human genome to making digital currency like Bitcoin to understanding […]
Is Page Speed Important?
Not long ago I wrote an article on Page Speed. Since then, page speed has continued to climb in importance. How Google’s algorithm for ranking pages works is the secret sauce that makes them who they are. But we do know that pages that load fast are moving up in importance in the algorithm. So […]
Designing with a Focus
Do you feel like you’re trying to do everything to keep all your customers happy? I have definitely seen that before. In the early days of the Internet there was a web site called Yahoo. Its purpose was to help you find stuff. But it tried to do a little bit of everything in order […]
Do You Need a Web Site, a Marketing Plan, or Both?
It is not unusual for a company to come to us asking for a website when in fact what they really need is a marketing plan that includes revamping or completely redoing their website. If you are not sure if you need a marketing plan first or a website first, here are a few questions […]
Strategies for High Converting Websites
So what does it take to “take your site to the next level”? Whether you have a new web site or are looking to get a new site, there are several things you can do that high converting websites do. What are highly converting websites? Ones that get people to take action – fill the […]
Page Speed: How Fast is Your Site?
Does your site load on people’s computers quickly? If it doesn’t, does it matter? The answers to those two questions are “It better be fast” and “It absolutely matters”. There are two main reasons: User Interface. If users are waiting and watching the spinning circle or other indicators that the page is loading but it […]
