Google is Still Following Our Lead
EduCyber incorporated in the summer of 1998 and Google in the fall of the same year. They’ve been following us ever since . . . ok well that may be somewhat of an over statement but when they changed their logo last year, they simply followed what we have known and been telling our customers […]
Hamburger on the Internet
For years folks have heard of cookies on the world wide web and wondered why they needed to get rid of them sometimes because, well who doesn’t like a tasty cookie? Now there is a new food that is all in vogue. It is hamburger. You’ve probably seen the hamburger icon, especially when you surf […]
Site Security Takes Main Stage
Since at least 2014 Google has been encouraging websites to go secure by using https (installing a Secure Sockets Layer (SSL) Certificate). Just recently they have indicated that it is becoming increasingly important in their search ranking algorithm. What does that mean? It means you should change your site to SSL. It is not a […]
Begin with the End
Some of the complaints we’ve heard over the years: I tried a Facebook campaign. It didn’t work. Our website doesn’t really generate any business for us, it is just a brochure. I don’t’ know whether our website brings any business or not. My clients don’t have time to read blogs so I’m not going to […]
Becoming a Customer (Part 3)
There should always be a next step! And if that step is up to you, you had better carry through! A well-known Hollywood director said “Showing up is 80 percent of life.” Successful businesses often take that one step further – showing up is 90% of success. Our first two articles on Becoming a Customer […]
Becoming a Customer (Part 2)
Can your web site design (not the content) help you get more customers? In our first article on <becoming a customer>, we discussed the content aspect – having a clear call to action on your site. In this article, we are going to investigate whether the visual design elements of a site can help your […]
Responsive Design is Now a Requirement
The way we interact with web sites continues to change at a startling pace. And the way web sites interact with us does too. One big change coming very rapidly is mobile friendliness. Until now it has been a nicety. Some folks have chosen to implement it and others have chosen not to – feeling […]
Looking Back or Looking Forward
Imagine starting a marketing campaign with the thought of “We don’t intend to get any business out of this.” Ludicrous, right? Yet nearly every time I sit down with a potential client, especially if they offer services instead of products, I hear “Our web site is more about closing the deal instead of getting leads.” […]
What is Your Focus?
“Brian, I just learned that a competitor is getting 60% of their business through their website. How come my site isn’t?” This question and many with a very similar tack gets asked a lot in my business. That along with customers new or existing asking about all the spam emails promising great results in the […]
Artistic Design
Today I was asked to describe visually what I do. The other participants in this exercise came up with interesting depictions of what they do. The estate planner started with a tombstone, for example. Me? I was terrified. We design such beautiful websites but since I am not the designer, I was at a loss […]
