Unanticipated Events and Internet Marketing
It is the middle of May and outside it is snowing. Like many here in Colorado I can only shrug and say “Colorado weather!” although I suspect many folks across this country could say “<insert_your_state> weather!” But as I ponder this unanticipated weather event, it reminds me how so often, in Internet marketing, we face […]
Transition Points
This morning our little part of the world was recovering from a brief snowstorm. As I left the building for a client meeting and again as I returned to my office, there were people (different folks each time) standing at the door talking. I noticed it because the atrium was getting cold as they stood […]
Custom Development? What Does That Mean?
I often tell folks that EduCyber does custom web development. They nod their heads but I can tell they walk away wondering what exactly that means. So let me give you an example of a project we just finished: Denver Tux, a local tuxedo rental company had a software package that managed all its rentals […]
What I Learned from a 75 Year Old
Yesterday I met a man who walks five miles a day. He does this every day and has walked 14,000 miles. If you do the math, he’s been at it for close to eight years. He is 75 years old. By the time he’s 80 he plans to have walked a distance equal to circumventing […]
Staying a Step Ahead
Not long ago I wrote about the 10 Reasons You Don’t Need a New Website. That list was formed from conversations, perhaps I should say excuses – I have had over the years. As we approach the end of the year, the time of reflecting on the year gone by and planning for the year […]
10 Reasons You Don’t Need a New Website
That’s right. I’m not here to talk you INTO buying a new web site. I’m here to tell you why you don’t really need one: You paid for a whole new web site five years ago Websites don’t generate new customers, good salespeople do that Somebody told me I’d have to write something called a […]
Economics of Conversion Optimization
I spend a lot of time every day explaining Conversion Optimization because it is such an important part of what we do. The general idea is to get more of your visitors to perform a specific task – a task that will help your company grow. It may be as simple as signing up for […]
Check Your Eyesight
What a difference being able to see clearly makes! I have been busy lately. So busy that I didn’t take time to get my glasses polished up. They had several scratches on them and just never quite came clean. Then a few weeks ago I was horsing around with my kids and bent the left […]
Your Web Site: A Unique Marketing Message
One of the questions I ask potential customers is what sets them apart in their niche. Almost inevitably the reply is “Our service”. The obvious problem there is that if everyone’s service is what makes them unique, then it isn’t unique. It is important to have a UNIQUE marketing message that resonates well with others. […]
Listening to Your Web Site
Have you every stopped to listen? Really listen? I have often experienced situations where someone has a question and the listener is so sure they know the question and the answer that they haven’t really heard the question and end up giving an answer to a different problem. And I’ll confess that more often than […]
