Convergence
One of the cool things that I see happening again and again is the convergence that happens in Social Media. Personal and Professional lives converge and people make connections that never would have happened otherwise. This has always happened in Face to Face networks but the obvious limiting factors in such instances are geography and […]
The Internet Comes Alive
Well really it is your computer that is getting livelier but it sounds better (scarier?) to say the Internet. I have asserted for years that my kids will be able to reminisce “remember when computers used to be 2D?” That time is quickly drawing near. In the 70’s and 80’s we heard a lot about […]
Click
Sometimes that is all it takes. Click and all the pieces fall into place. In our case that is usually what happens. We intentionally go after those “Click!” moments as that is when we know that we’ll be working with a new customer / partner. Click happens when your internet marketing goals converge perfectly with […]
Seminar: Core Components of Social Media Marketing
Thinking about starting a social media marketing campaign for your company? Wondering why your social media marketing isn’t getting results? Wondering IF your social medial marketing is working? If you answered “YES” to one or more of the questions above, plan to attend the next EduCyber seminar. Attendees will learn what the core components of […]
Cultivating Customer Relationships Online
One of the most difficult things for most of us to wrap our minds around is that the cyber world of Social Media Marketing works very much the same as the physical world of marketing. Relationships rule. Cultivating relationships online is not really all that different than cultivating relationships in the physical world. We like […]
Does Social Media Drive You?
I came across an article on Mashable from back in November talking about how B2B social media is on the rise. They make some interesting points that I consistently make with clients and in presentations. Basically the point is “Create a Plan” followed by “Do some exploring to find out what works for your business”. […]
Cheating on the Internet
No I’m not talking about high school or college students copying papers from the Internet. I am talking about unethical and unscrupulous individuals and businesses that are cheating to get ahead. Some of this cheating is pointless but some of it is very pointed. I started thinking about cheating when someone who has never walked […]
Help EduCyber Pick its New Logo
We’ve been talking to a lot of businesses about their Internet marketing plans and how they fit into the bigger picture. We’ve been spending so much time in fact, we decided to create a new brand for our business – AdvanceMyBiz. The site (www.AdvanceMy.Biz) will soon be live but as we’re building this new brand, […]
Change Drives the Internet
The way the Internet works today, in January of 2011, is different from the way it worked in January of 2010 and so completely different from the way it worked in January of 2001 as to be completely unrecognizable. One of our clients made the comment “I hate old-fashioned web sites” the other day. And […]
Get Traction with Google Local
Local search is where it is at for service related companies. Whether your service is landscaping, roofing, dry-cleaning or computer support, it only makes sense that you would do most if not all of your business in and around your local community. So how does local search work? While it can be quite complex to […]
