Which Big Brother is Watching?
When I was a kid I understood that concern over big brother watching was that the government would be prying into every part of our lives and monitoring what we do. That threat still exists and is encroaching more and more but there are now other “big brothers” that we need to watch out for. […]
Blogging and Consistency
You’ve heard the old adage that the road to heck is paved with good intentions. That appears to be especially true when it comes to blogging. During the design and development phase of sites we have customers who are all excited about the opportunity to blog. Then reality (and life) sets in. And that blogging […]
Get Traction with Google Local
Local search is where it is at for service related companies. Whether your service is landscaping, roofing, dry-cleaning or computer support, it only makes sense that you would do most if not all of your business in and around your local community. So how does local search work? While it can be quite complex to […]
Invest in Search Marketing
If you’ve been following me at all you know that the cardinal rule of Internet Marketing is to have a plan. Once you have that plan, you can look at the different ways you can invest your marketing dollars. Here are three of the avenues you can explore, along with the risks and benefits of […]
Google Changes Local Search
Yesterday may seem like it was less than 24 hours ago but time flies quickly on the Internet. Just a few months ago John Jantsch of Duct Tape Marketing wrote about 5 great research tools. I tried to visit the last one today, Bing xRank, to find out how it worked. And it’s gone. I’ve […]
36 Ways to Market Your Web Site
Put your web site on business card Incorporate your domain name into your letterhead Buy an ad in other ezines or email newsletters Engage in online communities and make sure you include your domain where appropriate (like in your signature) Include a link to your web site in your email signature Build a corporate Facebook […]
Blogging: The Power of Now
People often ask me why is it so important to use a blogging software like WordPress. I try to explain the intricacies of RSS technology to them – not so really simple after all – at least not to some folks. But now I have a really simple demonstration. On Monday, September 13th I posted […]
Be Findable! The Small Business Guide To Location Social Media
EduCyber Presents Growing Your Business on the Internet Series: Thursday, May 27, 2010 “Be Findable! The Small Business Guide To Location Social Media” Pay online to reserve your spot >> Where are you? That’s not a metaphysical question. Are you and your business findable? Are you being found? Way back in 2007 Google told us […]
Eliminate Orphans
Some of you will think this is some sort of Dickensian entreaty to eliminate “the surplus population”. But it isn’t. I’m talking about orphaned web pages. A web page gets orphaned in much the same way a human does. It’s parent dies or goes away. Let me give an anecdote to explain both how it […]
Tools to Improve Your Social Media Marketing
Question 7 from 10 Essential Questions for your Social Media Marketing Campaign: ” What tools are available to make my time in SMM more efficient?” can be answered in different ways. There are tools and then there are tools. Every day there are thousands (yes thousands) of blog entries and tweets about all the wonderful […]
