Google Doesn’t Play Fair
Imagine, if you will, going to the doctor for an exam. After the exam, the doctor tells you the grave news that you must have an operation immediately, the exam results show a problem. But when you ask what the problem is, the good doctor gives you a medical book and says that your problem […]
Google Continues to Dominate Search
According to Hitwise, last month Google accounted for nearly 68% of all search in the US. Wow. And if you compare the April numbers to March or to April of last year, you see that they are expanding their dominance. That is the phenomenal part. Typically if a company creates a new niche and dominates […]
6. What words do I expect people to have searched for when they click through to my site?
Now the conversation turns very clearly to Search Engine Marketing (SEM). There are many facets to SEM. Two of the biggest are Search Engine Optimization (SEO) and Pay Per Click (PPC). So first you must determine what key words your customers search for. Notice how I worded that. Not what you think they search for […]
Question 2: How do I expect people to find my site?
As we continue to examine the top 10 questions each business owner needs to consider when taking their site to the next level, we look at question 2: How do I expect people to find my site? The Kevin Costner approach in Field of Dreams does not work. I can’t tell you the number of […]
Three Tips to Improve Your Ranking
Getting your web site ranked high in the search engines should be the goal of every site owner. And if you have carefully defined the niche that your business and web site serve, then it is that much easier to get that high ranking. First you need to make sure the key words you want […]
Local Search Takes Off
Do you ever search for local things – a restaurant or other business – online? A lot of folks are. A whole lotta folks. In fact, you might be missing out on local searches if you haven’t prepared for it. How big is it? Well, simply by the fact that every major search engine has […]
Losing at Search
I’ve spoken with several clients and colleagues about Search Engine Optimization lately. I am amazed at the wild misunderstandings at how to go about getting ranked well in the search engines. One business owner I spoke with was quite excited about the concept of cross-linking (having two different web sites link to each other to […]
Google Office?
The word Office has come to mean a suite of productivity products from Microsoft that includes Word, Excel, Outlook and depending on your needs other programs like Access, OneNote and more. But Google, which has become a verb in its own right, is determined to give the Bill Gates and company a run for their […]
