10 Steps you Can Take to Leverage Technology as the Cost of Business Rises
As the cost of doing business continues to rise, competition is intensifying. How can you leverage technology to monitor what your competitors are doing so you can stay one step ahead? Monitoring competitors’ digital marketing strategies is one way to identify opportunities for improvement and differentiation. Here’s a step-by-step approach you can take (or hire […]
Are You Missing A Piece of the Puzzle?
When it comes to digital marketing there are a number of pieces that have to come together all at once for things to really click. And, if you are missing just one piece of the puzzle, like whoever left this piece in our parking lot, you simply won’t be able to get the full picture. […]
The End of Cookies: Good Internet Marketing?
Pretty much everyone has heard of cookies. They are those (nasty?) things that track you on the internet, right? It’s just a part of internet marketing, yes? Well kind of. But they are also those nifty things that once you’ve logged in to a site mean that you don’t have to keep logging in. They […]
Opportunity Costs
Video on Digital Marketing
Understanding how your web site fits with your digital marketing is the first step to having success with your digital marketing
Remaining Relevant
There is a lot of news noise right now. Rioting around the world. Recovering from a virus. Murder hornets. How to reopen. Will there be a second wave causing another shutdown? Oh, and the US has now returned to space! How do you remain relevant with your customers and potential customers amidst all the calamity […]
The Road Ahead: Reopening
It doesn’t matter whether you are chomping at the bit to reopen or wish the government would keep things shut down until it is deemed safe, people are getting anxious. Even those wanting to stay in are getting cabin fever. It is spring. The weather is getting nicer. People ARE going out. And every day […]
Doing Business from Home
On a cold and snowy spring morning, while you are likely stuck in your “home office”, what can you do to advance your business? What can you do to grow when the whole world seems to have ground to a halt? Pick up the phone. Call customers. Ask them if there is anything they need. […]
Leveraging Your Web Site During the COVID-19 Crisis
So you are unexpectedly forced into downtime. Can’t go to the office. Can’t go to the restaurant. Can’t go to the theater. Set aside the frustration for a moment. What can you do? Remember way back when you were too busy to take the time to work on your site (last week)? Now you have […]
Misguided Marketing
Over the course of the last several years, we have had many customers come to us asking for Search Engine Optimization. We do SEO (and we do it well) so we are happy to accommodate. But as a part of our marketing assistance, we seek to understand the goals of the SEO program. On a […]
