Leverage Your Web Site
Tough times got you worried? Is the recession sending you into a depression? I’ve been asked quite a bit lately about how what EduCyber does can help a company through tough times. This is undoubtedly one of the unique times when smart business owners will position their web site to capture market share and solidify […]
Build A Better Web Site
What does it take to build a better web site? Do you need to be flashier? Do you need to have bells and whistles? Should it have music playing? Do you need to cram it full of links? No. Actually the best web sites are often the simplest. And the simplest thing to do is […]
Beginner’s Guide to SEO
I’ve been surprised lately about the widely different ideas that customers bring to the table about what SEO is. Search Engine Optimization is, in a nutshell getting your site optimized for the search engines. One of the first things I ask clients is where they’ve used the key words they think they’re targeting on their […]
Three Concerns about E-Newsletters
OK, I just posted five reasons you SHOULD have an e-newsletter, now let’s look at three things you need to take into account as you start writing your e-newsletters: Junk Email filters. There is a lot of email out there. And a lot of that email is automatically generated junk that you don’t want to […]
Five Reasons to Use an Email Newsletter
Putting a newsletter into email is easy. Reaching people that want to be reached by you is so easy it feels thrilling! Really it does! Give it a try. Here are five reasons you should try it if you aren’t already: Low cost distribution: Sending out a hard copy newsletter can cost anywhere from $0.42 […]
Search Engines and URLs
Search engines from Google to Accona (yes, there’s a search engine called Accona) to Yahoo like to look at the URLs on your site. So you should pay attention to what is happening with your URLs. But let’s start at the beginning. What is a URL (sometimes pronounced U – R – L and sometimes […]
Title Tags for Web Pages
One of the things that many people overlook when creating their web site is coming up with good title tags. First let me make sure we are on the same page. A title tag is the title of the page that appears at the very top of the browser window. For example, if you visit […]
Web Site Usability Testing
Have you ever tested your web site to see if it actually works? We’ve seen some beautifully designed web sites that just don’t work. This goes back, in part to my last blog on having a Call to Action on each page. But it also goes beyond that. Once you have a call, you have […]
Create a Call to Action
We build a lot of web sites. We also rebuild a lot of web sites. And I can tell you that a lot of web sites don’t have a clear focus. A well-designed web site needs to have a clearly defined call to action for each and every page. There might be several different calls […]
Make Your Site the Centerpiece
One of the most unusual aspects of a company having a web site is that the site can be a great marketing tool for the business but that site needs its own marketing plan (which should dovetail with a bigger company marketing campaign). If you set your web site as the centerpiece of your marketing, […]