The Ugly Baby
You’ve probably seen this – a parent who is so proud of their beautiful baby that the rest of the world is afraid to tell them the truth. The same thing often happens with web sites. Especially websites put together in house. “We ‘birthed’ this site and it is gorgeous” is the mentality that folks […]
10 Next Steps for Your Website
Every web site, and every page should have a next step. Why does your business have a website? What is the purpose? These are the kinds of questions you should be asking yourself as you look at the pages on your site. Sure it should look nice. Yes, it would be great to be optimized […]
The Problem with Content
On the Internet, content is king. If you want to be ranked in the search engines, the best thing you can do is put original content on your website. We often have existing or potential customers get very enthusiastic about generating content for their site as we extoll the virtues of doing so. And they […]
Building Your Brand Digitally
We work with a lot of smaller companies who tell us straight up that they are too small or below the radar to have a brand. We say hogwash! Every single organization – for profit or non-profit – has a brand. Included in the brand are tangible and intangible things like: Reputation Logo Standing of […]
Little Data
In the Internet world, Big Data is a big buzz word. With the right tools huge volumes of data can be digested, analyzed, and summarized with amazing speed. Technology like this is what is driving technical inroads in an array of industries from understanding the human genome to making digital currency like Bitcoin to understanding […]
Is Page Speed Important?
Not long ago I wrote an article on Page Speed. Since then, page speed has continued to climb in importance. How Google’s algorithm for ranking pages works is the secret sauce that makes them who they are. But we do know that pages that load fast are moving up in importance in the algorithm. So […]
Four Reasons Why You Won’t Want to Work with EduCyber
Yes, we’re telling you why you would choose NOT to work with us. Here we go: You want a website that looks just like your brochure If you see no difference between print collateral and your digital presence, then you probably don’t want to work with us. Your brochure is a great tool to hand […]
Social Media: Is it Worth it?
A decade ago, social media was fun. It was new. It was fresh. Perhaps even exhilarating. But now we live in a strange new world of social media where jumping to conclusions, imputing opinions falsely and disparaging anyone who disagrees with your politics or religion or race, or even gender is the norm. With the […]
Designing with a Focus
Do you feel like you’re trying to do everything to keep all your customers happy? I have definitely seen that before. In the early days of the Internet there was a web site called Yahoo. Its purpose was to help you find stuff. But it tried to do a little bit of everything in order […]
Do You Need a Web Site, a Marketing Plan, or Both?
It is not unusual for a company to come to us asking for a website when in fact what they really need is a marketing plan that includes revamping or completely redoing their website. If you are not sure if you need a marketing plan first or a website first, here are a few questions […]
