What is a Near Me Search and Why Should I Care?
You have all seen it. It is an integral part of search these days. You are out and about. You decide to look for a good place for lunch. Searching for “restaurants” works but if you want to be clear with your search, you can say “restaurants near me” and up comes the list. This […]
Running the Wrong Race
This last week I had an email conversation that went something like this: Potential Customer: I’m interested in what you do – how much does it cost? Me: Well, we build websites to meet our customers’ needs and business goals. What are yours? PC: I already have a web site, how could you help me […]
Inbound Leads
Inbound Leads or Inbound Marketing. Those two terms are buzz words. Everybody wants a good inbound lead – much better than an outbound lead. But what is it? How does it work? Why do you need it? In a nutshell, inbound marketing is attracting people to your organization rather than you going out to meet […]
Web site – Marketing Vehicle or Sales Tool?
“Our web site is just a brochure” , “We don’t get any business from our web site – it is just there to help close the deal”, “We want our website to help generate more leads”, “Our new donation portion of the website generated a 350% return on our investment in one year”. These are […]
A New Question for your Website
Free or low cost services to get you a web site abound. Why should you choose a firm like EduCyber and pay them a lot more instead of getting your free web site? But there is a new question you should consider when it comes to your website: What is the Total Cost of Ownership […]
8 Awesome Internet Marketing Steps Our Customers Do to Grow Their Business
Internet marketing – marketing your business through digital channels like your web site, social media and other Internet venues – is not as difficult as it sounds. Try these internet marketing steps. Continually add testimonials and positive feedback from customers. They don’t have to brag about how good they are. They let their customers do […]
Free Web Site Design- Bargain or Big Mistake?
You get what you pay for. We’ve all heard that before. And somewhere deep inside, we know it is true. But all these ads promise a great web site design and the cost is . . . well there is no cost. Sounds like a great deal right? Why would anyone pay for a web […]
Making Connections
Your web site is a networking tool. For most organizations, whether you make stuff, sell stuff, offer services or perform some kind of service for the community (as in non-profits), your standing in the community and your connections to your community are what makes business work. Often I talk with prospects who see their website […]
Channeling your Efforts
How can you stand out in an increasingly cluttered advertising space like the Internet? Paid search campaigns like AdWords can generate great, qualified traffic to your website. But because it works, the competition can be fierce and expensive. Ads on other sites might seem like a good idea but the increasing frustration of users with […]
Stuck in a Rut?
Stuck in a rut? Seem like 2016 just started but you can’t get moving? Make 2016 the year your website starts working for you. It should be an investment, not an expense. If your website isn’t driving sales or generating leads or sealing the deal, what is it doing? Do you even know? Here are […]
