Unanticipated Events and Internet Marketing
It is the middle of May and outside it is snowing. Like many here in Colorado I can only shrug and say “Colorado weather!” although I suspect many folks across this country could say “<insert_your_state> weather!” But as I ponder this unanticipated weather event, it reminds me how so often, in Internet marketing, we face […]
10 Reasons You Don’t Need a New Website
That’s right. I’m not here to talk you INTO buying a new web site. I’m here to tell you why you don’t really need one: You paid for a whole new web site five years ago Websites don’t generate new customers, good salespeople do that Somebody told me I’d have to write something called a […]
Listening to Your Web Site
Have you every stopped to listen? Really listen? I have often experienced situations where someone has a question and the listener is so sure they know the question and the answer that they haven’t really heard the question and end up giving an answer to a different problem. And I’ll confess that more often than […]
Formed for Success
A pixel? A color? Or More? For going too far we have the phrase “the straw that broke the camel’s back”. In a similar vein, bridges often have a sign announcing their load limit which conjures up interesting mental images about what testing they performed to determine those limits. But in a positive vein could […]
Is Your Site Performing?
Have you looked at the stats for your web site lately? If you haven’t you should. There are two sets of statistics I recommend looking at. One is the stats from your web logs – we like to use AWSTATS as they provide a nice overview of stats but also allows you to drill down […]
Giving Up
Over the weekend I saw an Internet Explorer 9 commercial. It caught my attention mostly because of the surprise I experienced. It has been clear for some time to me that Microsoft has given up on dominating the browser market. In 2003 Microsoft OWNED the browser market. They had driven Netscape into the ground and […]
Customer Service
How is your customer service? It is such an important part of every business and yet small businesses often fail to pay enough attention to it – curious since many of those same businesses will tell you that it is their customer service that sets them apart from their competitors. We’ve had cause to look […]
Web Site Bridge
I’ve been asked a lot lately what sets us apart from the competition. While we fill a distinct niche, it is often difficult to articulate how what we do is different from others. Today I’ll use a bridge analogy. This bridge on the right gets me where I’m going. It is very functional. One side […]
Standing Out in a Crowd
Most business owners understand the value of having a Unique Selling Proposition, that special something that sets them apart from the rest of the competition and makes folks choose their company when there are lots of choices. Only some folks get it better than others. Look at the picture on the left. The wearer of […]
What Numbers are Important for your Website?
What numbers are important for you in your business? Are you even a numbers person? I used to not be a numbers person. I have two degrees in the humanities and I liked to live in the realm of ideas. But of course, ideas alone don’t make money. So over the years I’ve become more […]