Cultivating Customer Relationships Online
One of the most difficult things for most of us to wrap our minds around is that the cyber world of Social Media Marketing works very much the same as the physical world of marketing. Relationships rule. Cultivating relationships online is not really all that different than cultivating relationships in the physical world. We like […]
Does Social Media Drive You?
I came across an article on Mashable from back in November talking about how B2B social media is on the rise. They make some interesting points that I consistently make with clients and in presentations. Basically the point is “Create a Plan” followed by “Do some exploring to find out what works for your business”. […]
Web Design Key: Clarity
Clarity It’s something we all seem to appreciate. At least we appreciate it until we get to the front page of our web site. Then there are so many things we want to share with our visitors, tell to the world and shout from the mountain tops. So we cram it all in. A local […]
Measuring Up
What do you measure on your web site? Do you measure the number of hits? The number of unique visitors? The number of visits from search engines? All of those might be useful to you. The key is to take in the big picture. It would be a shame to be ranked number 1 in […]
Get Traction with Google Local
Local search is where it is at for service related companies. Whether your service is landscaping, roofing, dry-cleaning or computer support, it only makes sense that you would do most if not all of your business in and around your local community. So how does local search work? While it can be quite complex to […]
A Look Back, A Look Ahead
What did you measure this year? All of us measure the bottom line but what else? Did you measure the number of new customers / clients? What about number of leads and number of those leads that converted into clients? Number of sales online? Number of new newsletter signups? Number of fans or followers on […]
If the Queen can do it, so Should You
It really is time for you to get your business on to Facebook. How do I know this? The Queen of England now has her own Facebook page. Actually it is the British Monarchy but for all intents and purposes, that is the Queen. You can do some of the many things the Queen is […]
Google Changes Local Search
Yesterday may seem like it was less than 24 hours ago but time flies quickly on the Internet. Just a few months ago John Jantsch of Duct Tape Marketing wrote about 5 great research tools. I tried to visit the last one today, Bing xRank, to find out how it worked. And it’s gone. I’ve […]
36 Ways to Market Your Web Site
Put your web site on business card Incorporate your domain name into your letterhead Buy an ad in other ezines or email newsletters Engage in online communities and make sure you include your domain where appropriate (like in your signature) Include a link to your web site in your email signature Build a corporate Facebook […]
3 Reasons to Invest in your Web Presence in a Down Economy
What’s happening in your financial world? If you’re like most folks, you’re not sure whether we’re headed up or down or what is around the next corner. In uncertain times it can be difficult to see a way forward and spending money is the last thing many business owners want to do. Yet here I […]
