Unlocking Success with Paid Search!
Ready to take your online presence to new heights? Dive into the world of Paid Search and supercharge your visibility! What is Paid Search? Paid Search, also known as Pay Per Click (PPC), is a targeted advertising strategy where you bid on keywords to have your ads appear at the top of search engine results. […]
The Changing Face of SEO
Search Engine Optimization (SEO) continues to mature as a discipline and as it does, the things that one must do continue to change. Some of the work of SEO is quite straightforward and in fact the single most important thing you can do to boost your rankings is to have quality content about what you […]
Is Page Speed Important?
Not long ago I wrote an article on Page Speed. Since then, page speed has continued to climb in importance. How Google’s algorithm for ranking pages works is the secret sauce that makes them who they are. But we do know that pages that load fast are moving up in importance in the algorithm. So […]
What is a Near Me Search and Why Should I Care?
You have all seen it. It is an integral part of search these days. You are out and about. You decide to look for a good place for lunch. Searching for “restaurants” works but if you want to be clear with your search, you can say “restaurants near me” and up comes the list. This […]
Good Design Can Get in the Way of a Great Web Site
One of the most common mistakes in web site design today is the design itself. The most common “abuser” of this is the firm that comes out of the graphic design world and decides to start doing web sites (but there are other perpetrators as well). How does this happen? It’s simple actually. A stunningly […]
Seminar: Core Components of Social Media Marketing
Thinking about starting a social media marketing campaign for your company? Wondering why your social media marketing isn’t getting results? Wondering IF your social medial marketing is working? If you answered “YES” to one or more of the questions above, plan to attend the next EduCyber seminar. Attendees will learn what the core components of […]
Choosing a Domain Name
There are still good domain names to be had if you are looking either to start a new business or to claim a better domain name for your existing business. First let’s examine why it is important to choose a good domain name. Say you were a church called Mt. Zion Christian Church. You decide […]
Get Traction with Google Local
Local search is where it is at for service related companies. Whether your service is landscaping, roofing, dry-cleaning or computer support, it only makes sense that you would do most if not all of your business in and around your local community. So how does local search work? While it can be quite complex to […]
Invest in Search Marketing
If you’ve been following me at all you know that the cardinal rule of Internet Marketing is to have a plan. Once you have that plan, you can look at the different ways you can invest your marketing dollars. Here are three of the avenues you can explore, along with the risks and benefits of […]
Google Changes Local Search
Yesterday may seem like it was less than 24 hours ago but time flies quickly on the Internet. Just a few months ago John Jantsch of Duct Tape Marketing wrote about 5 great research tools. I tried to visit the last one today, Bing xRank, to find out how it worked. And it’s gone. I’ve […]
