36 Ways to Market Your Web Site
Put your web site on business card Incorporate your domain name into your letterhead Buy an ad in other ezines or email newsletters Engage in online communities and make sure you include your domain where appropriate (like in your signature) Include a link to your web site in your email signature Build a corporate Facebook […]
Blogging: The Power of Now
People often ask me why is it so important to use a blogging software like WordPress. I try to explain the intricacies of RSS technology to them – not so really simple after all – at least not to some folks. But now I have a really simple demonstration. On Monday, September 13th I posted […]
Eliminate Orphans
Some of you will think this is some sort of Dickensian entreaty to eliminate “the surplus population”. But it isn’t. I’m talking about orphaned web pages. A web page gets orphaned in much the same way a human does. It’s parent dies or goes away. Let me give an anecdote to explain both how it […]
Finding a Niche for Your Social Media Marketing
What niche social networking sites might be useful for my goals? Question 6 from 10 Essential Questions for Your Social Media Marketing Campaign brings some interesting insights that you might not have contemplated. Everyone knows about the big sites: Facebook Twitter LinkedIn Youtube MySpace But what about the little sites (or even not so little […]
10 Essential Questions for Your Social Media Marketing Campaign
Everybody is all abuzz about Social Media Marketing Campaigns whether it’s Facebook, Twitter, LinkedIn or some niche site that fits their needs. But we keep getting the same questions from customers and we basically turn the questions back around to ask them. Here are the questions that you should think through for your needs as […]
5 People I Follow on Twitter and Why
PublicityHound (twitter.com/PublicityHound) Joan Stewart is the queen of getting publicity and has developed quite a following. For any business looking to get more and better publicity, Joan provides a lot of free and low cost tips. On Twitter she mostly stays on task -focusing on Publicity, with just enough personal info to make life interesting […]
Web Design 101: 3 Basics
We get a lot of clients coming to us when the original designer disappears or the in house designer gets so busy with their real job that the company decides to outsource. When we take on a new client, there are three essentials for a business web site that we go over with them: Look. […]
Are you Linked In online?
LinkedIn is one of the largest business networking sites out there. Based on the premise that if I have 10 connections (people I know and network with) and each of those has 10 connections, I’m only one relationship away from 100 people. If you have 100 connections and they have 100 connections each, well, you […]
3 Internet Marketing Research Tips
Frequently we have startup businesses ask us to design their web site. After we ask them a series of carefully designed questions about their target market and goals, they often ask us to hold off while they do some more market research. But market research is expensive and time consuming, right? Wrong. Here are three […]
Finding Nuggets on The Web
No, this is not about the Denver Nuggets (though they’re looking good this year). One of the nicest things about following blogs and social media is the way in which you can find useful nuggets of information. Starting out my year I have been catching up on some tweets (not using Twitter yet? – you […]
