Templates and Web Site Design
There are web sites that are built on templates and then there are template web sites. Which would you prefer? Many of our clients are uneasy with building a web site using a template – seems like anyone could do that, right? The answer is ‘ You’re absolutely correct.” Templated web sites abound. I live […]
Get Traction with Google Local
Local search is where it is at for service related companies. Whether your service is landscaping, roofing, dry-cleaning or computer support, it only makes sense that you would do most if not all of your business in and around your local community. So how does local search work? While it can be quite complex to […]
A Look Back, A Look Ahead
What did you measure this year? All of us measure the bottom line but what else? Did you measure the number of new customers / clients? What about number of leads and number of those leads that converted into clients? Number of sales online? Number of new newsletter signups? Number of fans or followers on […]
Invest in Search Marketing
If you’ve been following me at all you know that the cardinal rule of Internet Marketing is to have a plan. Once you have that plan, you can look at the different ways you can invest your marketing dollars. Here are three of the avenues you can explore, along with the risks and benefits of […]
Google Changes Local Search
Yesterday may seem like it was less than 24 hours ago but time flies quickly on the Internet. Just a few months ago John Jantsch of Duct Tape Marketing wrote about 5 great research tools. I tried to visit the last one today, Bing xRank, to find out how it worked. And it’s gone. I’ve […]
36 Ways to Market Your Web Site
Put your web site on business card Incorporate your domain name into your letterhead Buy an ad in other ezines or email newsletters Engage in online communities and make sure you include your domain where appropriate (like in your signature) Include a link to your web site in your email signature Build a corporate Facebook […]
Blogging: The Power of Now
People often ask me why is it so important to use a blogging software like WordPress. I try to explain the intricacies of RSS technology to them – not so really simple after all – at least not to some folks. But now I have a really simple demonstration. On Monday, September 13th I posted […]
Eliminate Orphans
Some of you will think this is some sort of Dickensian entreaty to eliminate “the surplus population”. But it isn’t. I’m talking about orphaned web pages. A web page gets orphaned in much the same way a human does. It’s parent dies or goes away. Let me give an anecdote to explain both how it […]
Internet Marketing Through Web Site Design
Lots of folks start their web design with a logo and maybe some colors. Then they add some copy that seems appropriate and figure out how to navigate through the site and they’re done with the design. After they’ve finished, they’re ready for Internet marketing – maybe they’ll add a search engine optimization campaign or […]
Finding the Right Web Design Firm
There are lots of places on the Internet you can go to get a web site designed for less than $100. You get what you pay for however. There are also web sites that will help you with Search Engine Optimization for only $25 or some such nonsense. Again you get what you pay for […]
