Beginner’s Guide to SEO
I’ve been surprised lately about the widely different ideas that customers bring to the table about what SEO is. Search Engine Optimization is, in a nutshell getting your site optimized for the search engines. One of the first things I ask clients is where they’ve used the key words they think they’re targeting on their […]
Five Reasons to Use an Email Newsletter
Putting a newsletter into email is easy. Reaching people that want to be reached by you is so easy it feels thrilling! Really it does! Give it a try. Here are five reasons you should try it if you aren’t already: Low cost distribution: Sending out a hard copy newsletter can cost anywhere from $0.42 […]
Search Engines and URLs
Search engines from Google to Accona (yes, there’s a search engine called Accona) to Yahoo like to look at the URLs on your site. So you should pay attention to what is happening with your URLs. But let’s start at the beginning. What is a URL (sometimes pronounced U – R – L and sometimes […]
Title Tags for Web Pages
One of the things that many people overlook when creating their web site is coming up with good title tags. First let me make sure we are on the same page. A title tag is the title of the page that appears at the very top of the browser window. For example, if you visit […]
Google Knows Everything
It was bound to happen. Google officially knows everything. They have indexed more than ONE TRILLION web pages. They announced this stunning bit of information last Friday on their official blog. If they’ve indexed that much, they must know everything, right? Much is made of Google and the information they bring to your fingertips with […]
Twitter, Tweet, Twilight
Today, as the twilight settled round me on a cloudy and cool eve, I turned to my new favorite hobby, I tweeted my friends on twitter. When you connect with friends and send a message, you’ve just tweeted. Sure glad they didn’t call it tooting. Twitter is fun. Take the ability to send text messages […]
Google Continues to Dominate Search
According to Hitwise, last month Google accounted for nearly 68% of all search in the US. Wow. And if you compare the April numbers to March or to April of last year, you see that they are expanding their dominance. That is the phenomenal part. Typically if a company creates a new niche and dominates […]
10. How Can I Use Word-Of-Mouth Marketing to Improve My Web Site?
The 10th question in our 10 questions to ask when you’re ready to take your site to the next level is probably THE most important question around today. Word of Mouth marketing. I’m a pretty good customer. When I’m happy with a business, I will go out of my way to tell others about it. […]
7. Is my site currently ranked in the search engines?
In this seventh question in the 10 questions to take your web site to the next level, we look at how to determine whether your site is ranked or not. A simple search can show you if your site is ranked in the top 10 or not. But you have to know what people are […]
6. What words do I expect people to have searched for when they click through to my site?
Now the conversation turns very clearly to Search Engine Marketing (SEM). There are many facets to SEM. Two of the biggest are Search Engine Optimization (SEO) and Pay Per Click (PPC). So first you must determine what key words your customers search for. Notice how I worded that. Not what you think they search for […]
