Question 5: What will keep people coming back to my web site?
This question has a simple answer. In a word “Good content”. OK, that’s two words. Taking the time to write or get good content on your site is the single best way to keep people coming back. A larger site with lots of visitors can create a forum where people can come to create community. […]
Question 4: What niche does my business serve and how can I leverage that niche on my site?
Understanding clearly what it is that you offer, and who’s buying it, can help you take your business to the next level. If you offer a service for example – say you trim trees for homeowners – then you have an obvious niche that you serve. If you’re based in Wheat Ridge (like we are) […]
Question 2: How do I expect people to find my site?
As we continue to examine the top 10 questions each business owner needs to consider when taking their site to the next level, we look at question 2: How do I expect people to find my site? The Kevin Costner approach in Field of Dreams does not work. I can’t tell you the number of […]
Designing Your Site with Users in Mind
We do a lot of web site redesigns. Often the goal is to spiffen up the image of the site with engaging colors and graphics. But we also end up making the site more usable as well. And it is amazing how many of us (yes, we’ve made some of these mistakes as well) don’t […]
The Three Requirements for a Great Site
There are three requirements for a web site to really shine: Usable. A good web site is usable. This means that a visitor to your site can easily and intuitively do what you want them to do. If they have to really think about what your intention is, you will lose them. Say, for example […]
Three Tips to Improve Your Ranking
Getting your web site ranked high in the search engines should be the goal of every site owner. And if you have carefully defined the niche that your business and web site serve, then it is that much easier to get that high ranking. First you need to make sure the key words you want […]
Local Search Takes Off
Do you ever search for local things – a restaurant or other business – online? A lot of folks are. A whole lotta folks. In fact, you might be missing out on local searches if you haven’t prepared for it. How big is it? Well, simply by the fact that every major search engine has […]
Are You an Expert?
Everyone is an expert at something. You might be the expert on shoes. You know all about fixing shoes, trends in shoes, how to protect shoes in different climates or seasons, etc. If you’re in the shoe business, then you should be sharing your expertise. Perhaps you are the ultimate hair care specialist. You know […]
Losing at Search
I’ve spoken with several clients and colleagues about Search Engine Optimization lately. I am amazed at the wild misunderstandings at how to go about getting ranked well in the search engines. One business owner I spoke with was quite excited about the concept of cross-linking (having two different web sites link to each other to […]
Online Marketing
We’ve been getting a lot of calls lately about SEO (Search Engine Optimization) and CPC (Cost Per Click) campaigns. Just today I had a gentleman ask about our rates for a CPC campaign. After I told him he said “I see that you also provide training, how much would it cost to train me to […]
