Connecting the Dots
Recently we have been using the phrase “helping businesses connect the dots” to their digital marketing. If you haven’t heard one of us talk about it, read on. Many small and medium-sized business owners know they need to do something with digital marketing. At a minimum, they need a website. At best they have both […]
Finishing Strong
Sometime in the first or second week of November, many business people slowly begin to checkout. It’s time for Thanksgiving and then Christmas and then New Years. It’s not time to close new deals or even to push to the finish on existing deals or projects. But that is really just an excellent way to […]
Turn Your Digital Marketing Around
The core of digital marketing is your website. It is your website where you have the most control. You can publish content about what you do, what you offer, any special events or sales you have, interact with customers and pretty much whatever else you need it to do. Other web sites might opt not […]
Reconnecting
Believe it or not, it has been six months since we last connected via email. But all is well in EduCyber land. Yes, both Maki and Brian came down with the virus in the spring so a large part of April we were checked out and focused on healing. But we are back and doing […]
The Road Ahead: Reopening
It doesn’t matter whether you are chomping at the bit to reopen or wish the government would keep things shut down until it is deemed safe, people are getting anxious. Even those wanting to stay in are getting cabin fever. It is spring. The weather is getting nicer. People ARE going out. And every day […]
Don’t Forget to Laugh
There are lots of things you can do for your business right now. But the single best thing you can do right now is laugh. Yes, I mean it. I was kind of freaking out when this all started. Business – new leads and new projects ground to a halt. Or so I thought. But […]
Misguided Marketing
Over the course of the last several years, we have had many customers come to us asking for Search Engine Optimization. We do SEO (and we do it well) so we are happy to accommodate. But as a part of our marketing assistance, we seek to understand the goals of the SEO program. On a […]
Privacy, Social Media and Mobile Devices
The original title of this was “What did you think social media meant?” But the issues we face today go beyond social media and enter into many private aspects of our lives. When, in the early 2000’s social media began to blossom, most of us were excited to be able to connect with and reconnect […]
Building Your Brand Digitally
We work with a lot of smaller companies who tell us straight up that they are too small or below the radar to have a brand. We say hogwash! Every single organization – for profit or non-profit – has a brand. Included in the brand are tangible and intangible things like: Reputation Logo Standing of […]
Little Data
In the Internet world, Big Data is a big buzz word. With the right tools huge volumes of data can be digested, analyzed, and summarized with amazing speed. Technology like this is what is driving technical inroads in an array of industries from understanding the human genome to making digital currency like Bitcoin to understanding […]
