Radical Refresh
Is your brand / web site / logo old? Afraid it is getting boring? Sometimes it can be a good thing to radically refresh who you are so a new crop of customers can find you. Take your favorite old comic book characters, for example. DC Comics has radically refreshed their lineup of comics, not […]
Social Media Engagement Strategies
I often encourage and cajole people to post to social media whether it be blogging, Facebook, Twitter or some other medium. It’s just like when I was a kid back in Nebraska – we had to shower once a year whether we needed it or not. You need to post to your social media regularly […]
Is Groupon Right for Your Business?
иконографияикониI’ve spoken with a couple of different businesses that have used Groupon, with mixed results. As a consultant that businesses to turn for advice on Internet marketing, in most cases I would NOT recommend using Groupon. A recent imedia article only served to confirm my thoughts that Groupon can cause more harm than good. Most […]
Blogging and Consistency
You’ve heard the old adage that the road to heck is paved with good intentions. That appears to be especially true when it comes to blogging. During the design and development phase of sites we have customers who are all excited about the opportunity to blog. Then reality (and life) sets in. And that blogging […]
Seminar: Core Components of Social Media Marketing
Thinking about starting a social media marketing campaign for your company? Wondering why your social media marketing isn’t getting results? Wondering IF your social medial marketing is working? If you answered “YES” to one or more of the questions above, plan to attend the next EduCyber seminar. Attendees will learn what the core components of […]
5 Things to Measure in Social Media Marketing
Most businesses engaging in Social Media Marketing measure things like “Likes” or “Followers”. That’s not bad but Internet Marketing is more than a popularity contest. For a small business Number of Interactions on Facebook – shows they’re engaged. Developing a successful Facebook page where your fans or “likers” not only like a particular item but […]
Lessons from Conan O’Brien
I’ve never been a fan of Conan O’Brien’s style of humor. But I am now a fan of Conan. CNN Money did a story on how Conan O’Brien turned a “failure” into a new lease on life. I highly recommend this article to anyone interested in how to use social media and in understanding how […]
Cultivating Customer Relationships Online
One of the most difficult things for most of us to wrap our minds around is that the cyber world of Social Media Marketing works very much the same as the physical world of marketing. Relationships rule. Cultivating relationships online is not really all that different than cultivating relationships in the physical world. We like […]
Does Social Media Drive You?
I came across an article on Mashable from back in November talking about how B2B social media is on the rise. They make some interesting points that I consistently make with clients and in presentations. Basically the point is “Create a Plan” followed by “Do some exploring to find out what works for your business”. […]
Cheating on the Internet
No I’m not talking about high school or college students copying papers from the Internet. I am talking about unethical and unscrupulous individuals and businesses that are cheating to get ahead. Some of this cheating is pointless but some of it is very pointed. I started thinking about cheating when someone who has never walked […]
