Change Drives the Internet
The way the Internet works today, in January of 2011, is different from the way it worked in January of 2010 and so completely different from the way it worked in January of 2001 as to be completely unrecognizable. One of our clients made the comment “I hate old-fashioned web sites” the other day. And […]
A Look Back, A Look Ahead
What did you measure this year? All of us measure the bottom line but what else? Did you measure the number of new customers / clients? What about number of leads and number of those leads that converted into clients? Number of sales online? Number of new newsletter signups? Number of fans or followers on […]
If the Queen can do it, so Should You
It really is time for you to get your business on to Facebook. How do I know this? The Queen of England now has her own Facebook page. Actually it is the British Monarchy but for all intents and purposes, that is the Queen. You can do some of the many things the Queen is […]
36 Ways to Market Your Web Site
Put your web site on business card Incorporate your domain name into your letterhead Buy an ad in other ezines or email newsletters Engage in online communities and make sure you include your domain where appropriate (like in your signature) Include a link to your web site in your email signature Build a corporate Facebook […]
Setting Rules for Social Networking
There was a very good article on setting rules for social networking in the Denver Business Journal earlier this month. David Schachter, the author notes how seemingly easy it is to reach “billions of people instanteously” from your mobile device. Approaching the topic from a legal perspective – he is a lawyer after all – […]
3 Reasons to Invest in your Web Presence in a Down Economy
What’s happening in your financial world? If you’re like most folks, you’re not sure whether we’re headed up or down or what is around the next corner. In uncertain times it can be difficult to see a way forward and spending money is the last thing many business owners want to do. Yet here I […]
Social Media Marketing Made Easy
Everybody wants to do it quickly. “How much time does it take?” is the number one question I’m asked. It can be fast and it can be easy. But first you have to invest in a plan. That can be investing time or investing money or both. Without a plan then your “investment” is about […]
Online Privacy vs. Convenience and Communication
The latest trend in social media is “Location Aware” services whether it be Twitter, Facebook or the latest up and coming site, Foursquare. I’m an avid user of Foursquare, checking in mostly at public locations like restaurants, coffee shops and taverns but also at our office and even on my deck (one of my favorite […]
9 Measurable Social Media Marketing Goals
It seems like I’ve been focusing a lot of my attention lately on helping understand or plan out their goals. Whether it be goals for a new web site or social media marketing goals, it is absolutely critical to have goals and then . . . wait for it . . . actually measure them. […]
Measuring the Success of your Company’s Social Media Marketing
I know a business owner who has complete command of his business numbers. He measures and analyzes the statistics of every aspect of his online marketing. He’s on top of making critical adjustments to his marketing plan on the basis of these numbers. When it comes to investing in social media marketing, for him, there’s […]
