The Road to Good Intentions is Paved with What?
OK, that might not be how that saying goes but, unlike the real world where intent and outcome are often very different, in the world of search and in building an excellent website, understanding intent is critical to getting it right. If, for example, someone searches for “eagles”, Google has to try to determine the […]
Is Page Speed Important?
Not long ago I wrote an article on Page Speed. Since then, page speed has continued to climb in importance. How Google’s algorithm for ranking pages works is the secret sauce that makes them who they are. But we do know that pages that load fast are moving up in importance in the algorithm. So […]
Page Speed: How Fast is Your Site?
Does your site load on people’s computers quickly? If it doesn’t, does it matter? The answers to those two questions are “It better be fast” and “It absolutely matters”. There are two main reasons: User Interface. If users are waiting and watching the spinning circle or other indicators that the page is loading but it […]
A New Question for your Website
Free or low cost services to get you a web site abound. Why should you choose a firm like EduCyber and pay them a lot more instead of getting your free web site? But there is a new question you should consider when it comes to your website: What is the Total Cost of Ownership […]
Letting the Client Discover the Answer
We’ve been designing sites for years and while we’re quite good at what we do, it always amazes me when we let the client discover the answer because it often isn’t the answer we thought of. A couple of years ago we were working with a private school. We asked them how their site fit […]
Becoming a Customer (Part 3)
There should always be a next step! And if that step is up to you, you had better carry through! A well-known Hollywood director said “Showing up is 80 percent of life.” Successful businesses often take that one step further – showing up is 90% of success. Our first two articles on Becoming a Customer […]
Becoming a Customer (Part 2)
Can your web site design (not the content) help you get more customers? In our first article on <becoming a customer>, we discussed the content aspect – having a clear call to action on your site. In this article, we are going to investigate whether the visual design elements of a site can help your […]
Becoming a Customer (Part 1)
Have you ever thought about how you interact with web sites? When we speak with potential clients, they rarely have stopped to think about how they want visitors to interact with their site. But what does it mean to become a customer? That, ultimately is what every business owner wants from their website. Social media […]
Responsive Design is Now a Requirement
The way we interact with web sites continues to change at a startling pace. And the way web sites interact with us does too. One big change coming very rapidly is mobile friendliness. Until now it has been a nicety. Some folks have chosen to implement it and others have chosen not to – feeling […]
Formed for Success
A pixel? A color? Or More? For going too far we have the phrase “the straw that broke the camel’s back”. In a similar vein, bridges often have a sign announcing their load limit which conjures up interesting mental images about what testing they performed to determine those limits. But in a positive vein could […]
