Responsive Design is Now a Requirement
The way we interact with web sites continues to change at a startling pace. And the way web sites interact with us does too. One big change coming very rapidly is mobile friendliness. Until now it has been a nicety. Some folks have chosen to implement it and others have chosen not to – feeling […]
Formed for Success
A pixel? A color? Or More? For going too far we have the phrase “the straw that broke the camel’s back”. In a similar vein, bridges often have a sign announcing their load limit which conjures up interesting mental images about what testing they performed to determine those limits. But in a positive vein could […]
Testing Your Web Site
Do you like to take tests? How about give tests? For many of us testing is something we did a long time ago when we were in school. But it shouldn’t be. We should be testing things on our web sites all the time. There are two powerful reasons why: Testing your web site leads […]
Standing Out in a Crowd
Most business owners understand the value of having a Unique Selling Proposition, that special something that sets them apart from the rest of the competition and makes folks choose their company when there are lots of choices. Only some folks get it better than others. Look at the picture on the left. The wearer of […]
Change Your Perspective
I just took a look at my schedule. Next week I have lunch with Brian DeLaet twice. The problem you see is that I am Brian DeLaet. Two different colleagues have sent me calendar invitations to have lunch with them. The problem is they didn’t think about it from my perspective. So my calendar now […]
Test Your Way to Success
Are you doing any testing on your web site? You ought to be. The testing, in fact, can be outside of your side whether through email marketing, social media or a variety of other options. I subscribe to Which Test Won (www.whichtestwon.com) and I learn something new each week. This week I was sure I […]
Design for Usability
икониWe spend a lot of time talking about web site usability with our customers. But the first question we have to answer is “What is web site usability?” So let’s figure out what it is. As a web design firm we work hard to make our sites visually pleasing but a good web site is […]
Good Design Can Get in the Way of a Great Web Site
One of the most common mistakes in web site design today is the design itself. The most common “abuser” of this is the firm that comes out of the graphic design world and decides to start doing web sites (but there are other perpetrators as well). How does this happen? It’s simple actually. A stunningly […]
Choosing a Domain Name
There are still good domain names to be had if you are looking either to start a new business or to claim a better domain name for your existing business. First let’s examine why it is important to choose a good domain name. Say you were a church called Mt. Zion Christian Church. You decide […]
Test Your Site across Browsers
When I worked in Tokyo (in the late 90’s) I remember looking at a web site affiliated with where I worked and it looked terrible. Worse than terrible. When I went to talk to the designer (this was not his job) I understood the problem even before we began to talk – he worked on […]