Why You Shouldn’t Let a Machine Like Me Write Your Blog — A Twainian Warning
Now I ain’t one to shy away from modern inventions. I’ve ridden a steamboat down the Mississippi, watched the telegraph wire spin magic through the air, and marveled at the way man can take to the sky like a bird with somewhere important to be. But there’s one invention that gives me a good deal […]
Why Most Email Marketing Fails — and 5 New Tips to Make Yours Succeed
How often do you open an email and immediately hit delete? You are not alone. Many businesses struggle with email marketing — either their messages get ignored, end up in spam, or worse, cause unsubscribes. I’m going to break down why email marketing often fails, and share 4 modern, tested tips that actually drive engagement, […]
Turn Your Digital Marketing Around
The core of digital marketing is your website. It is your website where you have the most control. You can publish content about what you do, what you offer, any special events or sales you have, interact with customers and pretty much whatever else you need it to do. Other web sites might opt not […]
The Changing Face of SEO
Search Engine Optimization (SEO) continues to mature as a discipline and as it does, the things that one must do continue to change. Some of the work of SEO is quite straightforward and in fact the single most important thing you can do to boost your rankings is to have quality content about what you […]
Misguided Marketing
Over the course of the last several years, we have had many customers come to us asking for Search Engine Optimization. We do SEO (and we do it well) so we are happy to accommodate. But as a part of our marketing assistance, we seek to understand the goals of the SEO program. On a […]
The Problem with Content
On the Internet, content is king. If you want to be ranked in the search engines, the best thing you can do is put original content on your website. We often have existing or potential customers get very enthusiastic about generating content for their site as we extoll the virtues of doing so. And they […]