Measuring Your Statistics
I’ve always followed the concept of what gets measured is what gets done. I also follow John C. Maxwell’s leadership newsletter and this last newsletter included this quote from Albert Einstein: Not everything that counts can be counted, and not everything that can be counted counts. So what’s my point? The beauty of the Internet […]
Finding Nuggets on The Web
No, this is not about the Denver Nuggets (though they’re looking good this year). One of the nicest things about following blogs and social media is the way in which you can find useful nuggets of information. Starting out my year I have been catching up on some tweets (not using Twitter yet? – you […]
Pay Per Click vs. Organic Search
If you are contemplating boosting traffic to your web site and therefore sales in your business, the first question you need to ask yourself is whether you should use organic search or pay per click. First let’s define the terms. Pay Per Click (PPC) is an advertising campaign where you pay the search engine (such […]
Leverage Your Web Site
Tough times got you worried? Is the recession sending you into a depression? I’ve been asked quite a bit lately about how what EduCyber does can help a company through tough times. This is undoubtedly one of the unique times when smart business owners will position their web site to capture market share and solidify […]
Build A Better Web Site
What does it take to build a better web site? Do you need to be flashier? Do you need to have bells and whistles? Should it have music playing? Do you need to cram it full of links? No. Actually the best web sites are often the simplest. And the simplest thing to do is […]
Beginner’s Guide to SEO
I’ve been surprised lately about the widely different ideas that customers bring to the table about what SEO is. Search Engine Optimization is, in a nutshell getting your site optimized for the search engines. One of the first things I ask clients is where they’ve used the key words they think they’re targeting on their […]
Search Engines and URLs
Search engines from Google to Accona (yes, there’s a search engine called Accona) to Yahoo like to look at the URLs on your site. So you should pay attention to what is happening with your URLs. But let’s start at the beginning. What is a URL (sometimes pronounced U – R – L and sometimes […]
Searching in a Cloud
Came across a fascinating web site that I want to share with you. I have several friends who are very visual people. They love to diagram things. Several of them love to use a visual mind mapping tool that puts words all over the place – helping them to group key ideas and just see […]
Title Tags for Web Pages
One of the things that many people overlook when creating their web site is coming up with good title tags. First let me make sure we are on the same page. A title tag is the title of the page that appears at the very top of the browser window. For example, if you visit […]
Web Site Usability Testing
Have you ever tested your web site to see if it actually works? We’ve seen some beautifully designed web sites that just don’t work. This goes back, in part to my last blog on having a Call to Action on each page. But it also goes beyond that. Once you have a call, you have […]