What a difference being able to see clearly makes! I have been busy lately. So busy that I didn’t take time to get my glasses polished up. They had several scratches on them and just never quite came clean. Then a few weeks ago I was horsing around with my kids and bent the left wing of the glasses. Still too busy I dealt with the frustration of bent glasses I couldn’t see well out of for a couple of weeks until two days ago.
Then I took them in and asked if the store could rebend them into the proper angle. They not only did that, they replaced the nose rest pieces and polished the lenses. Needless to say I feel like I have a new pair of glasses. I can see clearly again!
And the same concept applies so clearly to your web site. Have you polished the lens through which you view it?
Here are a few tips that can help you:
- Go to a Internet Café or borrow a friends computer and look at your site
- Look at your website on a variety of devices: desktop, laptop, tablet, phone.
- Sign up for your newsletter
- Review your web site statistics (Google Analtyics or server based program like AWSTATS)
- Ask three customers or vendors to use your site (note: I did not say look at it – give them a specific task)
By following one or more of these tips it will help to take you outside of your normal framework and see your web site from a fresh perspective. Ask yourself “how is the web site helping my business grow?” And if the answer is, “it isn’t”, give us a call at 303 268-2245.