As we navigate the digital landscape, staying ahead in SEO is paramount. Here are five trends reshaping the SEO landscape for 2024:
Voice Search Optimization: Voice-activated searches are on the rise. Tailor your content to conversational queries for a seamless user experience. I personally do most of my searches via voice these days. One of the things that means is that you can use longer phrases – it’s much easier and faster to speak than to type. Think through how you would search for your services in sentences and phrases instead of key words.
Core Web Vitals Dominance: Google loves speed! Basically this refers to how long it takes for the page to load. But there is a lot more technical calculations behind it. Prioritize Core Web Vitals for improved user satisfaction and better search rankings. Check your site’s page load timing – our favorite resource is gtmetrix.com for that. One of the key factors in this is Largest Contentful Paint (LCP). A way to conceptualize this is “How long does it take from the time a visitor goes to your site before they can begin to interact with it?” Interact could be scrolling, clicking, or just viewing the content.
AI-Driven Strategies: Leverage Artificial Intelligence for smarter content creation, personalized user experiences, and predictive analytics. The use of AI can speed up your processes, especially for content creation. And the more content rich your site is, the more search engines love it. Just remember to edit / make any generated content your own.
Mobile-First Indexing: With the majority of users on mobile, ensure your website is mobile-friendly for optimal indexing and user engagement. Sure it needs to load fast but also make sure it loads right and that the content you most want users (and search engines) to see is at or near the top of the page.
Collaborative Content: Partner with influencers and industry leaders for collaborative content creation, boosting credibility and expanding reach. Since the beginning of advertising, influencers have played a prominent role in marketing, and that is what SEO is. That’s why actors, musicians, athletes and others are asked to endorse products. But even in the B2B realm you can leverage partnerships and connections to industry leaders to get a boost for your site.
Why Embrace These Trends?
Stay Competitive: Stay ahead of competitors with forward-thinking SEO strategies.
Enhance User Experience: Prioritize user satisfaction with faster, more accessible websites.
Future-Proof Your Brand: Embrace evolving technologies to future-proof your digital presence.
Ready to Elevate Your SEO Game?
EduCyber is here to guide you through these trends, ensuring your brand remains at the forefront of SEO excellence. Let’s shape the future of your digital presence together!
We are thrilled to announce the launch of two cutting-edge sites that set a high standard for design: WSArchitect.com and MobileWrenchFleet.com.
WSArchitect.com: Moving from a dated website to a contemporary site that shows the breadth of their work from small projects to large, from feasibility studies and planning to interior architecture and building architecture.
The prior home page had a navigation menu, a logo and sliding banner that didn’t link to anywhere.
Before View
The new home page at wsarchitect.com has a new logo that actually builds before your eyes, a full page slider of their work and each slide links deeper into the site and has a call to action and then below that showcases more about their philosophy of building relationships, their projects, their team, and shows how they are engaged in the business community.
This is the newly designed site
We are so pleased to have been able to work with – and continue to work with – the wonderful team at Wong Strauch Architects. If you are in need of an architectural firm, give them a shout.
Following close on the heels of the launch of that site in late 2023, was the launch of mobilewrenchfleet.com. Working closely with Mobile Wrench Fleet, we were able to modernize and streamline their site, giving it some very engaging movement, writing a lot of new content and making the site much friendlier for search engines.
This new site shows the range of services they offer, the locations they service and who utilizes their services. The site structure dovetails into all of their digital marketing efforts, especially the paid search campaigns that we are running for them.
Here’s a quote from the company president: Work with them on overhauling our website and optimizing our PPC marketing. Website exceeded all expectation and was launched in a timely manner. The team worked and communicated in a seamless manner to get it done. PPC has cut in half the average cost of acquisition and enhanced follow through. EduCyber is the real deal.
If you are ready for a website upgrade, give EduCyber a call at 303-268-2245 ext. 4.
Last year EduCyber began working with Community Table to modernize and streamline their website. Earlier this year we launched that new site and continue to work with them as their organization grows and changes.
Create unique icons to organize services
As a part of the project, we created some specific iconography to help navigate through the site and provide a sense of place:
Use existing tools for better communication
We also made sure it was setup with Google translate to help their key constituencies, no matter their native language, better navigate through the site.
Access the most searched for content in seconds
Part of the process of streamlining the site included having two prominent buttons, one for directions and hours that shows that in a drop down from anywhere on the site and a donate button to quickly help donors get to the right place.
If you or your organization needs to reposition yourself to better serve your people and better communicate your message, give EduCyber a call.
We serve far more than that front range of Colorado. With clients in Illinois, Iowa, Nebraska and more. Just recently we launched a new website for Concordia Lutheran School of Omaha, a K-12 private school in Omaha Nebraska.
Recently we’ve had several new customers with existing paid search campaigns come to us. As we have taken over these campaigns, we’ve come across a basic mistake that other providers make: failing to weed out negative keyword phrases.
This is a pretty basic tenet that, when done diligently, helps ensure that your ads appear in front of your target audience. When you set up your campaign in Google, you enter the keyword phrases that your customers search for (when looking for you or what you offer). Letting the algorithm automatically add keywords to your campaign appears to be where the issues arise. So instead, turn that off and monitor what search terms Google shows your ad for.
Note here that keyword phrases and actual search terms are different. If your company is an HVAC company located in Denver and you set a phrase of “Air conditioning repair near me”, the algorithm mostly gets it right. But if someone searches for Air conditioning repair Gainesville, and Google can’t determine where the searcher is, your ad may show. And get clicked on. And cost you.
But if you mark that term as a negative keyword phrase, that won’t happen again. And geography is just one way the algorithm is imprecise. Going with the same concept of an HVAC company, if someone search for RV heater repair, that probably isn’t a good lead. Marking it as a negative keyword means that Google won’t show your ad to future searches for that phrase.
Need help managing your campaign or understanding how to do this? Give Brian at call at 303-268-2245 ext.4
Recently we have been using the phrase “helping businesses connect the dots” to their digital marketing. If you haven’t heard one of us talk about it, read on.
Many small and medium-sized business owners know they need to do something with digital marketing. At a minimum, they need a website. At best they have both inbound and outbound marketing strategies and processes that are driving traffic to their website and are converting them or drawing them deeper into the sales funnel.
But where do you start? The first dot to connect is understanding how your website fits into your overall marketing effort. Do sales actually take place on the site? Is the goal to get visitors to call? Would an interactive chat help close the deal? Can a well-placed, concise form capture enough information for someone in sales to contact the visitor? All of these questions (and a whole lot more) help to connect the first two dots and without connecting them, you’ll be left with an incomplete picture.
Once you have that connection, you can proceed to build a web site that facilitates that marketing (and perhaps sales) effort. Then it is time to connect the rest of the dots. Once the web site does what you want it to, how do you get people there? Will you be doing content marketing? Do you a customer base where email marketing makes sense? Should you be running search campaigns? If so, should you be focusing on organic search or on paid search (or both)?
And of course, you’ll want to consider how and where social media marketing fits with everything. For B2C you’ll want to carefully consider Facebook and Instagram. For B2B you’ll want to consider LinkedIn. But that is just three of hundreds of options. If you have or are creating videos, you’ll want to look into YouTube or Vimeo or Rumble or any of the other video options. If you are trying to reach a market that is always in the “now” you will want to see if Twitter is a good option.
So that is an overview of what we mean by helping businesses to connect the dots. We’ve laid out just a few of the numerous things that might be a good fit for you. If you want a customized plan for your business, give us a call at 303-268-2245. Not sure who to talk to? Try Brian at extension 4.
Arvada, Colorado, May 5, 2023 – EduCyber, a leading web development firm, is proud to announce the launch of a new website for Community Table, a non-profit organization dedicated to fighting hunger in Jefferson County. The new website, which can be found at www.cotable.org, is designed to enhance the organization’s online presence, improve user experience, and increase the community’s involvement in their mission.
The website features a modern design that is easy to navigate and provides visitors with information on how to donate, volunteer, and get involved with Community Table’s initiatives. Visitors can learn about the different programs and initiatives that Community Table has implemented to fight hunger in the community, as well as the impact of their donations and support.
“We are excited to have partnered with Community Table to build a new website that helps them further their mission of fighting hunger in the community,” said Brian DeLaet, CEO of EduCyber. “Our team is proud to have developed a website that will make it easier for people to donate, volunteer, and get involved with their important work.”
Community Table encourages everyone to visit their new website to learn more about how they can get involved and support the fight against hunger in Jefferson County Colorado. For more information, please contact info@cotable.org or 303-424-6685.
About EduCyber: EduCyber is a leading web development firm that has been providing high-quality web design and development services to businesses and non-profit organizations since 1998. The company’s team of experienced developers, designers, and marketers works closely with clients to deliver customized solutions that meet their specific needs. For more information, please visit ww.educyber.com or call 303-268-2245.
OK, that might not be how that saying goes but, unlike the real world where intent and outcome are often very different, in the world of search and in building an excellent website, understanding intent is critical to getting it right.
If, for example, someone searches for “eagles”, Google has to try to determine the intention of the searcher. Are they looking for the football team? Are they looking to place a bet on the team? Have they seen an eagle flying around their neighborhood and are trying to identify it? Are they a student writing an essay on an endangered species? All of these could be the intent of the searcher.
So what does Google do? Well, in this week before football’s biggest game, they serve lots of results around the Philadelphia Eagles. But they also provide other options in case you were searching for “eagles birds” or perhaps the rock band, or the Colorado hockey team (an affiliate of the Avs).
You should think of your website in the same way. When someone gets to your site, what is their intent? Are they trying to find out how to contact you (don’t make it difficult)? Perhaps they were referred to you by a friend or colleague. Is it clear from the outset what you do and what services you offer?
Taking that a step further, lets remember that not everyone comes “through the front door” of your website (the landing page). If someone clicks on a Google search result to get to your site, they may very well have come in through a “side door” to a page within your site. In that case, in addition to providing the information the person wanted, you should have enticements to dig deeper, learn more, engage in the site.
This part becomes more complicated. If the page they landed on gave them the information they wanted, they may be done. But most of us want the visitor to stay on the site, to find it so engaging they just stay and keep clicking – or better yet to call / fill out a form / buy. For this part you need to think more about what all users may want when they come to your site.
And not everyone, unfortunately, comes to your site looking for what you are offering. But that doesn’t mean they might not stick around. What can you do to further engage them? Here are a few things you may want to consider:
Video – a short video that captures the visitor’s attention even before clicking on play
Testimonial – written or video is captivating because it is someone else sharing their experience with you / your company
A button that has some kind of unique offer – that will take them to another page and provide more information
Not sure what might be right for your site? We’d be happy to have a conversation with you. Give us a call
When it comes to digital marketing there are a number of pieces that have to come together all at once for things to really click.
And, if you are missing just one piece of the puzzle, like whoever left this piece in our parking lot, you simply won’t be able to get the full picture.
Digital marketing is a science that is governed by data. You can track your followers, email recipients, website visitors through each step of your path to customer-dom until they either leave or convert to a customer.
Digital marketing is also an art that must be visually engaging and provide a coherent yet elegant framework for your target market to engage with you and then to become a customer.
I usually think of it as the artistic side comes first – you decide the subject, figure out the setting, sketch in the overall picture and then paint in all the parts, overwriting (over-painting?) when necessary to get just the right look.
A part of deciding the subject and figuring out the setting in digital marketing is understanding what the call to action will be, what the path to get there is, and determining what media is needed.
As you begin to “paint” the science part begins to slide in:
What will be tracked?
How will we track it?
Statistically, what media (website, email, social media, content, blog, etc.) best supports the goal?
Where does the target client go digitally? (Where do they “hang out” online?)
And then the art and science can really begin to blend together. What color(s) are your target client most likely to find engaging?
Should the buttons have sharp corners or rounded edges?
What images or videos are going to illustrate your idea / company while also drawing your users in and engaging them in meaningful ways?
And the list of questions could go on and on.
The point is, if you are missing a piece of your digital marketing puzzle, give us a call or text – 303-268-2245. If you call, go to extension 4.
Search Engine Optimization (SEO) is such a big buzzword. At least twice a month I am approached about doing SEO for an existing or potential client. As we begin to delve into their goals though, it often turns out that what they really want is Conversion Rate Optimization (CRO).
And it turns out that CRO isn’t much of a buzzword even though it is a critical piece of digital marketing. If you want to get more leads through your website, you first have to know if you are getting leads from your website.
If you know how many leads you are getting from your website, we can then look at the number of visitors to your site and, with simple math, calculate your conversion rate:
If you have 100 visitors to your site and get 1 lead, your conversion rate is:
1 (lead) ÷ 100 (visitors) = 0.01 then multiply by 100 for the percentage = 1% (conversion rate)
Sound low? It is. Conversion rates vary widely but if you have a higher than 1% conversion rate, you are doing fantastic.
Now that we have a conversion rate established, we can go about the process of optimizing the conversion rate. There are many things you can test or try. Sometimes it is simply a matter of changing colors on a button or call to action (yes, that might be all it takes). Other things that you can do include:
Removing unnecessary steps (fewer clicks often increases conversion rates)
Creating better / stronger calls to action (CTAs)
Use design to clarify what the next step is
Remove unnecessary CTAs – if they make it to a form page, remove opportunities to click away
Don’t ask for unnecessary information – growing your email list? You don’t need a physical address.
Add urgency to the CTA – “Offer good through Saturday!”
Don’t your CTA lower on the page or even on a different page
Use testimonials – others “tooting your horn” will work better than you doing it yourself
Make sure your page loads quickly – if it is slow to load, people leave
If you have the staff resources to manage it, add a chatbot to your site so you can interact in real time
All of these, and a whole lot more, are ways to increase your conversion rate, increase customer satisfaction and grow your business.
Hitting the target with your digital marketing goals
You need to set goals for digital marketing early in the process – not after you have created campaigns or begun implementing tactics. You should consider what you are trying to accomplish – what is the desired outcome of your digital marketing. Of course, for most folks, that is either more business or more leads.
What are the Benefits to Set Goals for Digital Marketing?
Setting goals is a great way to keep track of your progress towards reaching your business objectives. It helps you stay focused on your overall strategy by giving you something tangible to work towards. You can also use it as an opportunity to evaluate where you stand against your competitors. If you’re not sure if you’re meeting your goals, then setting new ones will help you figure out where you need to improve.
Setting goals allows you to see your progress over time which makes it easier to measure your success. This gives you more confidence in your results and increases your chances of achieving them.
It’s important that you don’t set too many goals at once because this could be overwhelming. The best approach is to break down your big goal into smaller, manageable tasks. For example, if you want to increase sales, start with one small task like increasing your social media following or email list size. Once you’ve completed these smaller tasks, move onto another one.
You’ll also find that setting goals will motivate you to achieve them. When you have a clear objective in mind, it becomes much easier to focus on the things that matter most.
Setting SMART Goals
SMART stands for Specific, Measurable, Attainable, Relevant and Time-bound. These five elements make up a good goal so let’s look at each one in turn:
Specific – Your goal should be specific enough to give you direction but broad enough to allow room for growth.
Measurable – Make sure your goal has a metric attached to it so you know whether or not you’re making progress.
Attainable – Don’t set yourself unattainable goals. Think about what would happen if you didn’t meet your goal. Would you feel disappointed? Or maybe even angry?
Relevant – Be realistic about your goal. Is it really relevant to your business?
Time bound – Make sure your goal isn’t open ended. Give yourself a deadline to hit your target.
If you’re struggling to come up with ideas for your goals, here are some examples of common digital marketing goals:
Increase website traffic (e.g. Facebook likes)
Increase brand awareness (e.g. Google rankings)
Increase conversion rate (e.g. signups)
Improve customer service (e.g. feedback scores)
Increase sales revenue (e.g. number of products sold)
Now that we’ve looked at the benefits of setting goals, let’s take a closer look at how to go about doing it.
Step 1: Define Your Goal
The first step in setting goals is to decide exactly what you want to achieve. Start by thinking about your business objectives and then ask yourself the following questions:
Is my goal attainable?
What do I want to achieve?
How will I know when I’ve achieved it?
What does my ideal future state look like?
Once you’ve answered all three questions, write down your answers. Now you have a clear idea of what you want to achieve, you can move on to the next step.
Step 2: Write Down Your Goals
After deciding on your goal, write it down. If you don’t already have a list of goals, start now! Here are some tips to ensure you make the most of this process:
Start small. It’s tempting to think big, but starting off with smaller goals will help you build momentum.
Break them down into milestones. For example, instead of saying “I’ll increase my social media presence”, say “I’ll post more content on Twitter“.
Add deadlines. Setting deadlines helps you stay focused and motivated.
Once you have your goals and milestones written down and assigned deadlines to them, you’re ready to move on to the next step.
Step 3: Identify Key Performance Indicators
Key performance indicators or KPIs are measurable metrics which show whether your goals are being met. The best way to identify KPIs is to use data analytics tools. These allow you to measure success against specific criteria. Some of the most commonly used KPIs include:
Website Traffic – How many people visit your site per month? What pages get the highest traffic?
Social Media Engagement – Are users engaging with your posts? Do they share your content?
Customer Feedback – How satisfied are customers with your product or service? How much positive and negative feedback do they leave?
Leads / Sales Conversions – How many leads did you generate last week? How many of these went on to become customers?
As you can see, there are lots of different ways to measure success. You may choose to focus on one metric, such as lead generation, or combine several together. Whatever method you choose, be consistent. Once you set out to track key performance indicators, stick to it. Don’t change your strategy mid-stream if you find that one metric isn’t working as well as you thought it would.
Step 4: Measure Progress
You should always keep an eye on your progress towards achieving your goals. This means measuring your success regularly. To do this, you need to assign a percentage value to each KPI.
For example, if you want to increase your website traffic by 10%, you could simply multiply the number of visitors you had last month by 0.1. So if you had 100 visits last month, you’d expect to receive 110 visits this month.
If you’re not sure how to proceed, here are some examples:
Increase Website Traffic by 20%: Multiply the number of visitors you received last month by 1.2. So if you had 1000 visitors last month, you’d receive 1200 in the following month.
Increase Social Media Engagement by 50%: Multiply the total number of likes, comments etc you posted last month by 1.5. So if you had 3000 likes last month, you’d have 5000 in the following month. Remember to take into account any changes in activity over time.
Improve Lead Generation Rate by 25%: Multiply the amount of leads generated last month by 1.25. So if you had 500 leads last month, you’d generate 750 in the following month. Again, remember to take into account any fluctuations in activity over time. If you’re looking to improve your conversion rate, you should use a tool like Google Analytics to monitor your conversions.
Step 5: Adjust Your Strategy
Once you’ve measured your progress, you’ll know what needs to change as you set goals for digital marketing. For instance, if you found that only 1% of your leads converted, then you’d know that you need to work harder at generating more leads.
So now you know exactly where you stand, you can decide whether you need to make adjustments to your marketing plan. Maybe you need to spend less money on advertising or invest more time in social media promotion. Whatever the case, once you’ve decided which areas you need to adjust, you can start implementing them.
Conclusion
Digital Marketing is the process of promoting products and services digitally through online channels. It includes email marketing, search engine optimization (SEO), content marketing, social media marketing, influencer marketing, display advertising, web development, mobile applications, and much more. The ultimate goal of digital marketing is to promote your product or service in some online fashion. To do this well, you need to set goals for digital marketing.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNo Thanks
ssing just one piece of the puzzle, like whoever left this piece in our parking lot, you simply won’t be able to get the full picture.
