Are You Missing A Piece of the Puzzle?
When it comes to digital marketing there are a number of pieces that have to come together all at once for things to really click. And, if you are missing just one piece of the puzzle, like whoever left this piece in our parking lot, you simply won’t be able to get the full picture. […]
The Problem with Content
On the Internet, content is king. If you want to be ranked in the search engines, the best thing you can do is put original content on your website. We often have existing or potential customers get very enthusiastic about generating content for their site as we extoll the virtues of doing so. And they […]
Do You Need a Web Site, a Marketing Plan, or Both?
It is not unusual for a company to come to us asking for a website when in fact what they really need is a marketing plan that includes revamping or completely redoing their website. If you are not sure if you need a marketing plan first or a website first, here are a few questions […]
Web site – Marketing Vehicle or Sales Tool?
“Our web site is just a brochure” , “We don’t get any business from our web site – it is just there to help close the deal”, “We want our website to help generate more leads”, “Our new donation portion of the website generated a 350% return on our investment in one year”. These are […]
A New Question for your Website
Free or low cost services to get you a web site abound. Why should you choose a firm like EduCyber and pay them a lot more instead of getting your free web site? But there is a new question you should consider when it comes to your website: What is the Total Cost of Ownership […]
Channeling your Efforts
How can you stand out in an increasingly cluttered advertising space like the Internet? Paid search campaigns like AdWords can generate great, qualified traffic to your website. But because it works, the competition can be fierce and expensive. Ads on other sites might seem like a good idea but the increasing frustration of users with […]
Becoming a Customer (Part 3)
There should always be a next step! And if that step is up to you, you had better carry through! A well-known Hollywood director said “Showing up is 80 percent of life.” Successful businesses often take that one step further – showing up is 90% of success. Our first two articles on Becoming a Customer […]
Looking Back or Looking Forward
Imagine starting a marketing campaign with the thought of “We don’t intend to get any business out of this.” Ludicrous, right? Yet nearly every time I sit down with a potential client, especially if they offer services instead of products, I hear “Our web site is more about closing the deal instead of getting leads.” […]
Unanticipated Events and Internet Marketing
It is the middle of May and outside it is snowing. Like many here in Colorado I can only shrug and say “Colorado weather!” although I suspect many folks across this country could say “<insert_your_state> weather!” But as I ponder this unanticipated weather event, it reminds me how so often, in Internet marketing, we face […]
Transition Points
This morning our little part of the world was recovering from a brief snowstorm. As I left the building for a client meeting and again as I returned to my office, there were people (different folks each time) standing at the door talking. I noticed it because the atrium was getting cold as they stood […]
