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Tag: business growth
Accelerate Growth with Google Ads: Your Path to Success!
Are you ready to take your business to new heights? Consider paid search as a way to jumpstart your sales process. Here’s how a strategic Google Ad campaign can connect you with your target market:
- Targeted Reach:
Reach your ideal audience precisely. Google Ads allow you to target users based on demographics, interests, and online behavior, ensuring your message resonates with those most likely to convert. This is particularly useful if you have geographic targets. But does require monitoring to make sure other geographic indicators don’t leak in. - Cost-Effective Advertising:
Google Ads operate on a pay-per-click model, meaning you only pay when someone clicks on your ad. This ensures you get maximum value for your budget, with the flexibility to set your own spending limits. It takes constant monitoring to get your specific goals met – Google will often make recommendations that may increase your budget beyond your willingness to spend. - Real-Time Performance Insights:
Gain valuable insights into your campaign’s performance. Track clicks, impressions, and conversions in real-time, allowing you to make data-driven decisions and optimize your strategy on the fly. This is one of the powerful benefits of a paid search campaign as you can make changes and tweak ads, keyword phrases, landing pages and more to get the best bang for your buck. - Boost Conversions:
Drive action with compelling ad copy and strategic calls-to-action. Whether it’s website visits, form submissions, phone calls, newsletter signups or product purchases, Google Ads are designed to convert interested prospects into valuable customers. - Global Visibility:
Expand your reach beyond borders. Google Ads provide a platform for global exposure, allowing you to connect with audiences worldwide and tap into new markets. For those organizations NOT limited geographically, Google Ads can be the way to connect with your target clients no matter where they are.
Why Google Ads Matter:
- Immediate Results: Start seeing results and driving traffic shortly after launching your campaign.
- Customizable Campaigns: Tailor your ads based on goals, audience, and budget.
- Competitive Edge: Stay ahead of competitors by securing prime ad positions on Google’s search platform and, if appropriate, in their display and expanded network platforms.
Ready to Ignite Your Growth?
We are here to craft and execute a Google Ads campaign that aligns with your business objectives. Let’s propel your brand to new heights and achieve unprecedented success together! #GoogleAdsSuccess #DigitalMarketing #BusinessGrowth
Unlocking Success with Paid Search!
Ready to take your online presence to new heights? Dive into the world of Paid Search and supercharge your visibility!
What is Paid Search?
Paid Search, also known as Pay Per Click (PPC), is a targeted advertising strategy where you bid on keywords to have your ads appear at the top of search engine results. It’s your ticket to instant visibility and reaching the right audience. This is the opposite of Search Engine Optimization (SEO) which can take time to get into the top organic listings.
Why Choose Paid Search?
- Immediate Visibility: Instantly appear at the top of search results.
- Targeted Reach: Reach your ideal audience with precision targeting.
- Measurable ROI: Track and analyze performance in real-time.
- Budget Control: Set your budget and only pay when someone clicks.
Key Benefits:
- Drive Traffic – you get more traffic from folks looking for you / your services.
- Boost Conversions – with qualified traffic coming your way, you can increase conversions
- Increase Brand Awareness – in a world / market filled with competion, you can stand out
- Outshine Competitors – search for your keywords – don’t see your competition? This is your chance
Ready to Launch Your Campaign?
Our experts are here to guide you through the exciting world of Paid Search. Maximize your ROI, increase conversions, and leave your competitors in the digital dust!
Contact us to Get Started! Let’s elevate your online presence together. #PaidSearch #DigitalMarketing #PPCChampions
Staying Ahead in 2024: 5 SEO Trends To Pay Attention To
As we navigate the digital landscape, staying ahead in SEO is paramount. Here are five trends reshaping the SEO landscape for 2024:
- Voice Search Optimization: Voice-activated searches are on the rise. Tailor your content to conversational queries for a seamless user experience. I personally do most of my searches via voice these days. One of the things that means is that you can use longer phrases – it’s much easier and faster to speak than to type. Think through how you would search for your services in sentences and phrases instead of key words.
- Core Web Vitals Dominance: Google loves speed! Basically this refers to how long it takes for the page to load. But there is a lot more technical calculations behind it. Prioritize Core Web Vitals for improved user satisfaction and better search rankings. Check your site’s page load timing – our favorite resource is gtmetrix.com for that. One of the key factors in this is Largest Contentful Paint (LCP). A way to conceptualize this is “How long does it take from the time a visitor goes to your site before they can begin to interact with it?” Interact could be scrolling, clicking, or just viewing the content.
- AI-Driven Strategies: Leverage Artificial Intelligence for smarter content creation, personalized user experiences, and predictive analytics. The use of AI can speed up your processes, especially for content creation. And the more content rich your site is, the more search engines love it. Just remember to edit / make any generated content your own.
- Mobile-First Indexing: With the majority of users on mobile, ensure your website is mobile-friendly for optimal indexing and user engagement. Sure it needs to load fast but also make sure it loads right and that the content you most want users (and search engines) to see is at or near the top of the page.
- Collaborative Content: Partner with influencers and industry leaders for collaborative content creation, boosting credibility and expanding reach. Since the beginning of advertising, influencers have played a prominent role in marketing, and that is what SEO is. That’s why actors, musicians, athletes and others are asked to endorse products. But even in the B2B realm you can leverage partnerships and connections to industry leaders to get a boost for your site.
Why Embrace These Trends?
- Stay Competitive: Stay ahead of competitors with forward-thinking SEO strategies.
- Enhance User Experience: Prioritize user satisfaction with faster, more accessible websites.
- Future-Proof Your Brand: Embrace evolving technologies to future-proof your digital presence.
Ready to Elevate Your SEO Game?
EduCyber is here to guide you through these trends, ensuring your brand remains at the forefront of SEO excellence. Let’s shape the future of your digital presence together!
Call or contact us today.
#SEO2024 #DigitalMarketing #SEOInnovation
Are You Missing A Piece of the Puzzle?
When it comes to digital marketing there are a number of pieces that have to come together all at once for things to really click.
And, if you are mi
ssing just one piece of the puzzle, like whoever left this piece in our parking lot, you simply won’t be able to get the full picture.
Digital marketing is a science that is governed by data. You can track your followers, email recipients, website visitors through each step of your path to customer-dom until they either leave or convert to a customer.
Digital marketing is also an art that must be visually engaging and provide a coherent yet elegant framework for your target market to engage with you and then to become a customer.
I usually think of it as the artistic side comes first – you decide the subject, figure out the setting, sketch in the overall picture and then paint in all the parts, overwriting (over-painting?) when necessary to get just the right look.
A part of deciding the subject and figuring out the setting in digital marketing is understanding what the call to action will be, what the path to get there is, and determining what media is needed.
As you begin to “paint” the science part begins to slide in:
- What will be tracked?
- How will we track it?
- Statistically, what media (website, email, social media, content, blog, etc.) best supports the goal?
- Where does the target client go digitally? (Where do they “hang out” online?)
And then the art and science can really begin to blend together. What color(s) are your target client most likely to find engaging?
Should the buttons have sharp corners or rounded edges?
What images or videos are going to illustrate your idea / company while also drawing your users in and engaging them in meaningful ways?
And the list of questions could go on and on.
The point is, if you are missing a piece of your digital marketing puzzle, give us a call or text – 303-268-2245. If you call, go to extension 4.
You Don’t Really Want SEO
Search Engine Optimization (SEO) is such a big buzzword. At least twice a month I am approached about doing SEO for an existing or potential client. As we begin to delve into their goals though, it often turns out that what they really want is Conversion Rate Optimization (CRO).
And it turns out that CRO isn’t much of a buzzword even though it is a critical piece of digital marketing. If you want to get more leads through your website, you first have to know if you are getting leads from your website.
If you know how many leads you are getting from your website, we can then look at the number of visitors to your site and, with simple math, calculate your conversion rate:
If you have 100 visitors to your site and get 1 lead, your conversion rate is:
1 (lead) ÷ 100 (visitors) = 0.01 then multiply by 100 for the percentage = 1% (conversion rate)
Sound low? It is. Conversion rates vary widely but if you have a higher than 1% conversion rate, you are doing fantastic.
Now that we have a conversion rate established, we can go about the process of optimizing the conversion rate. There are many things you can test or try. Sometimes it is simply a matter of changing colors on a button or call to action (yes, that might be all it takes). Other things that you can do include:
- Removing unnecessary steps (fewer clicks often increases conversion rates)
- Creating better / stronger calls to action (CTAs)
- Use design to clarify what the next step is
- Remove unnecessary CTAs – if they make it to a form page, remove opportunities to click away
- Don’t ask for unnecessary information – growing your email list? You don’t need a physical address.
- Add urgency to the CTA – “Offer good through Saturday!”
- Don’t your CTA lower on the page or even on a different page
- Use testimonials – others “tooting your horn” will work better than you doing it yourself
- Make sure your page loads quickly – if it is slow to load, people leave
- If you have the staff resources to manage it, add a chatbot to your site so you can interact in real time
All of these, and a whole lot more, are ways to increase your conversion rate, increase customer satisfaction and grow your business.
If you want to see what might work on your site, give us a call or fill out this form
Finishing Strong
Sometime in the first or second week of November, many business people slowly begin to checkout. It’s time for Thanksgiving and then Christmas and then New Years. It’s not time to close new deals or even to push to the finish on existing deals or projects.
But that is really just an excellent way to waste 1/10th of the year.
If it seems like your prospects or projects are beginning to taper off, here are five ways you can bolster your year and finish strong
- Review your website. Things change over the course of a year. Are the offerings / services / products displayed all still accurate? Anything new to add? What about personnel?
- Review your calls to action. Whether it is for your website or your social media presence or your online ads, are the calls to action generating action? If not, determine if you need more activity or better calls to action (or both).
- Check your traffic. If you have an established conversion rate (XX number of visitors generates X number of leads), is your traffic volume headed in the right direction? If you don’t know or don’t have a conversion rate, then you probably need to revisit #2 above. You should be able to measure visitors on your website, interactions on social media and how your brand and keyword phrases perform in search.
- Refresh your digital marketing goals. Social media, for example, can be a powerful tool for connecting with prospects but you need to have a clear plan. And remember, social media marketing is not a popularity contest. It isn’t the number of fans or followers but the quality of the connections and the way you interact.
- Hire a digital marketing firm to help you out. Sounds like a self-serving step but pause and consider. What are you good at? What do you enjoy doing in your business? If managing your website and your digital marketing is not high on the list, then why not turn to the pros who do enjoy it and are good at it?
Whether you are struggling to hold the line, growing like crazy or somewhere in-between, staying engaged all the way to the end of the year will yield benefits both for 2021 and to launch 2022 off to a strong start.
Five Hidden Reports in Google Analytics that Every Business Owner Should See
Every website should be using an analytics package that tracks what is happening on the website so you can make intelligent business decisions about how web visitors experience your website. Google Analytics is probably the most popular, in part because it is free. But it can be intimidating finding the data from reports in Google Analytics that you need to understand what is happening in your business.
Because there is so much data and because Google is continually updating the package themselves, it is important to know where the hidden reports are so you can get to them. Below are the five reports in Google Analytics every business owner or website manager should be paying attention to.
Before you start looking at reports in Google Analytics though, you need to have enough data to understand what is happening. We normally start with a year to date report – in the top right corner you can select the start date and end date for your reports. If you’ve been using GA long enough, you can even do a comparison to the previous year so you can detect trends that way.
The obvious reports of Audience Overview and Acquisition Overview are not the topic for today – but they are important reports you should review. We’re going to look at the five hidden reports that can unlock the secrets of how people are using your website.
Reports in Google Analytics:
- Events Overview. Found under the Behavior tab, this report reveals specific actions that users take on your site including if they clicked a “mailto” link which is typically used to send you or someone at your organization an email. If you have pdfs or other downloadable files you can also see how many (and what) they downloaded. If your site is coded properly for clickable phone numbers, you can also see how many people clicked to call. And you can also see how many people clicked a link on your site that took them elsewhere.
- Outbound-link Report. Closely related to the first report, the Outbound-link Report can reveal where people go when they leave your site. This report is found under Behavior -> Events -> Top Events -> Outbound-link. From here you need to look for Primary Dimension (between the chart at the top and the data below) and click on Event Action. Lots of sites, for example, have their social media icons on their site. This report can show you how many people actually click those links. Or if you have referral partners or members and there are links to their sites, you can show them how much traffic you are sending their way.
- Mobile Overview. This report can be found under Audience -> Mobile. It is critical to know from a design or usage perspective, what device visitors are using when they visit your site. Is it a computer? A tablet? A phone? What is the breakdown on these? If you look at your website a lot on a computer, you might think it is working pretty well but then find out that your users are mostly on their phones. Don’t make the mistake of focusing on the wrong medium. This mobile overview report can save you from making that mistake.
- Queries Overview – this report and the next require that you have connected your analytics to the search console but if you have, ooo boy do you get some good data. The Queries report is found under Acquisition -> Search Console -> Queries. This delightful report shows you not just what is happening on your site but what Google understands about your website. You see the terms that people have actually searched for when Google thought that a page on your site is what people are looking for – this is called Impressions. This doesn’t mean someone clicked to your site, just the number of times the site showed up somewhere in Google results. You can also see the number of clicks – from Google to your site – which leads to a click through rate. This report also shows you the average position of your site for that search – hint: if you aren’t in the top 10, you probably aren’t going to get many clicks.
- Landing Pages Overview. This is the juiciest report you will find. Much like the Queries overview, it shows the number of impressions, the clicks, and the average position. In most instances, your home page is the top page signified by “/”. You will be able to see how many impressions the home page received and how many of those turned into clicks. The interesting part is you can then click through to see what terms people were searching for when your homepage appeared. This report, in particular, can reveal a lot about how both Google and visitors see your site. If the terms don’t match what you do or what you offer, you might need to rethink and rework your page or site.
Don’t get lost in the data. There is a lot and Google has recently released version 4 of their analytics which will likely change how to access these reports in Google Analytics. But do pay attention to the data. If you don’t you might find your site is not helping you grow. To get a complete understanding of your digital marketing, you need this data.
And if your site isn’t helping your grow or you are troubled by the results you see in any of these hidden reports, we’re only a phone call away at 303-268-2245.
Because we are the power behind your website.
What Every Business Owner Needs to Know about Web Hosting
Recently, a friend looking for cheap hosting reached out to me and said the important things to know about web hosting seem to be disk usage and inodes and could I help him understand that?
I replied that in most cases inodes are not nearly important as several other factors. Here are the things I shared with him that every business owner should be aware of regarding their hosting.
What you need to know about web hosting:
Backups – Every site should be kept up to date. Every once in a while, an update will crash your site. If you have good backups, it is simple to restore the last backup and get the site up and running. Sometimes, for a variety of reasons, you may need to go back several days or weeks. So make sure you know how long your backups are in place for.
Uptime – There are still some web hosts that struggle to keep their servers up – especially the kind that are in your friend’s basement – but even larger, more reputable firms can have problems. Our servers by contrast, were up five 9’s last year: 99.9992% of the time. You should look for a firm that is AT LEAST four 9’s: 99.99% of the time up.
Security – Hackers and others with ill-intent are constantly probing just about every website out there, looking for security holes and other ways to attack. I’ve heard business owners say things like “Well that isn’t important for us, there is nothing private or important on our site.” After a discussion about the ways that hackers can hijack a site to serve porn or other illegal or illicit content, these same business owners begin to ask me questions about enhanced security for their site. There are several things to consider for security. Among these are:
- Does your site have an SSL certificate that shows it is secure (does the url start with https://? If so you are good. If it starts with just http://, you need help!)?
- Do only the people who need elevated access to the site, have it? If there are accounts for former employees or vendors you no longer use, the accounts should be removed lest they be compromised.
- What kinds of security scans are performed routinely? As new vulnerabilities are discovered regularly, your website should be scanned daily or at the very least weekly.
PCI Compliance – If you conduct any kind of ecommerce directly on your website, you need to make sure your site meets the “Payment Card Industry” compliance standards. The standards here also change regularly as the industry matures and as the bad guys become more sophisticated. So you need to make sure your web host has your back.
Hidden Charges – Does your web host provide a low low price for hosting and then nickel and dime you for every little thing? That can get annoying really fast. “oh, you want an ssl certificate? We can certainly do that for $25. Oh, you another email account? $10 / month. Oh, need more bandwidth, $20 / 100 MB / month.” And so on. The key is to be prepared if you go the low end route to know how much each item will cost and is the host inexpensive or simply cheap?
Support – How does support work? Can you only open an email ticket or an online chat or can you talk to a real human being about your real issue?
For each of these items, there is not necessarily a right or wrong answer – it is just important that you, as a business owner or website maintainer, knows about each of these so that when determining your hosting you can make informed choices.
And, as always, if you have questions about this, please give Brian a call at 303-268-2245
Remaining Relevant
There is a lot of news noise right now. Rioting around the world. Recovering from a virus. Murder hornets. How to reopen. Will there be a second wave causing another shutdown? Oh, and the US has now returned to space!
How do you remain relevant with your customers and potential customers amidst all the calamity sucking up everyone’s attention?
Here are five keys to remaining relevant and continuing to flourish:
- Do not panic. If you make important decisions while panicking, you will regret it. Stay calm. Reach out to key vendors, customers and staff if you are in a difficult spot. But do not panic.
- Following closely on the previous point, stay the course. On March 9th, our outlook was rosy. The pipeline was filling up nicely and existing customers were ready to add new services. There was a two week period after that when things looked bleak as the pipeline emptied out and uncertainty ruled. But the spirit of free enterprise is strong in this country and our pipeline of new and existing customers began to fill again. You are not alone. Even businesses that are busier than ever understand that others are suffering. Stay the course.
- Communicate. Communicate to your customers what steps you have taken and are taking to ensure the safety of your customers and your staff. Communicate what is different. Our Church shot a series of short videos showing how things would work before, during, and after the service so folks can understand before they even go in the door.
- Leverage. You are not isolated and you have not been operating in a vacuum. Look through your contacts. Email or call people. I have received several very nice messages from my connections – messages just to connect and show concern. These are delightful and stick with you. Think about ALL of your contacts. Reach out to your LinkedIn connections. Try your Facebook friends. Of course go through your “rolodex” of contacts. Ask if you can help or if they need help that you might be able to do an introduction for.
- Get creative. My friend Mike Larkin started making videos. In a recent video he “introduced” his friends. He had printed off, for example, my picture from LinkedIn and my logo and had put them on a paddle board – showing my picture on one side and my business on the other. He proceeded to introduce several of his vendors and colleagues in the same way. It is a delightful video that both shows he cares about folks and endears those of us mentioned to him. Think about how you can do something similar – to both help others and draw your network closer to you.
- And of course there is a sixth key – use your website for each of these keys. Set it as the hub so that as the business climate, your people and your network know to come to your site for the latest and greatest.
You can remain relevant. It takes a bit of focus. Don’t be distracted by whatever the news is pushing as the latest thing to fear. Keeping your eye on your goals will help and of course, if there is anything EduCyber can do to help, let us know.
Between Maki and Brian, we know a lot of people. And we want to help. So whether it is something for your website or some other business need, let me know. Hiring? We know people. Downsizing? We know people. Need help with a local government? We know people. We want to help so let Maki or Brian know if there is anything we can do for you.