Running the Wrong Race
This last week I had an email conversation that went something like this: Potential Customer: I’m interested in what you do – how much does it cost? Me: Well, we build websites to meet our customers’ needs and business goals. What are yours? PC: I already have a web site, how could you help me […]
Web site – Marketing Vehicle or Sales Tool?
“Our web site is just a brochure” , “We don’t get any business from our web site – it is just there to help close the deal”, “We want our website to help generate more leads”, “Our new donation portion of the website generated a 350% return on our investment in one year”. These are […]
Channeling your Efforts
How can you stand out in an increasingly cluttered advertising space like the Internet? Paid search campaigns like AdWords can generate great, qualified traffic to your website. But because it works, the competition can be fierce and expensive. Ads on other sites might seem like a good idea but the increasing frustration of users with […]
Stuck in a Rut?
Stuck in a rut? Seem like 2016 just started but you can’t get moving? Make 2016 the year your website starts working for you. It should be an investment, not an expense. If your website isn’t driving sales or generating leads or sealing the deal, what is it doing? Do you even know? Here are […]
Begin with the End
Some of the complaints we’ve heard over the years: I tried a Facebook campaign. It didn’t work. Our website doesn’t really generate any business for us, it is just a brochure. I don’t’ know whether our website brings any business or not. My clients don’t have time to read blogs so I’m not going to […]
Top Five Reports to View in Google Analytics
Actually just about all the reports are useful and can give you great insight into how visitors are interacting with your website. The list below is intended for beginners to help direct your attention and get into the basics. Audience Overview (default view) View the number of sessions and users over the last month. See […]
Web Site Development: A Case Study
In 2010 EduCyber began meeting with representatives from the Lariat Loop regarding a redesign of their web site. We sat down with them for a 90 minute discussion on what their goals were and how the web site could help them meet their goals. During the discussion, as we brainstormed ways to make the web […]
Convergence
One of the cool things that I see happening again and again is the convergence that happens in Social Media. Personal and Professional lives converge and people make connections that never would have happened otherwise. This has always happened in Face to Face networks but the obvious limiting factors in such instances are geography and […]
Are You Throwing Money Away?
I often hear comments like “We tried Facebook and it didn’t work” or “I spent $4000 on Google AdWords and didn’t get anything”. The first question I ask is “What were your goals?” and follow up with “How were you measuring results?” The answer, all too frequently, is a blank stare. Throwing money at problems […]
Is Groupon Right for Your Business?
иконографияикониI’ve spoken with a couple of different businesses that have used Groupon, with mixed results. As a consultant that businesses to turn for advice on Internet marketing, in most cases I would NOT recommend using Groupon. A recent imedia article only served to confirm my thoughts that Groupon can cause more harm than good. Most […]
