Is Your Site Performing?
Have you looked at the stats for your web site lately? If you haven’t you should. There are two sets of statistics I recommend looking at. One is the stats from your web logs – we like to use AWSTATS as they provide a nice overview of stats but also allows you to drill down […]
Stay Secure with a Strong Password
Not too long ago hackers stole 32 million user passwords and exposed them on a web site. An enterprising security company, Imperva, did some analysis of all these passwords. Guess what they learned? Your password probably isn’t strong enough. If you thought you were being clever by changing your super easy to guess password from […]
Testing Your Web Site
Do you like to take tests? How about give tests? For many of us testing is something we did a long time ago when we were in school. But it shouldn’t be. We should be testing things on our web sites all the time. There are two powerful reasons why: Testing your web site leads […]
Web Site Bridge
I’ve been asked a lot lately what sets us apart from the competition. While we fill a distinct niche, it is often difficult to articulate how what we do is different from others. Today I’ll use a bridge analogy. This bridge on the right gets me where I’m going. It is very functional. One side […]
Standing Out in a Crowd
Most business owners understand the value of having a Unique Selling Proposition, that special something that sets them apart from the rest of the competition and makes folks choose their company when there are lots of choices. Only some folks get it better than others. Look at the picture on the left. The wearer of […]
Different Angles
Do you look in the mirror in the morning? Do you look to make sure everything looks fine? How many angles do you look at? Designing web sites requires that you look at a lot of different angles. Once upon a time, we only had to check two or three “angles” – looking at the […]
Are You Throwing Money Away?
I often hear comments like “We tried Facebook and it didn’t work” or “I spent $4000 on Google AdWords and didn’t get anything”. The first question I ask is “What were your goals?” and follow up with “How were you measuring results?” The answer, all too frequently, is a blank stare. Throwing money at problems […]
Radical Refresh
Is your brand / web site / logo old? Afraid it is getting boring? Sometimes it can be a good thing to radically refresh who you are so a new crop of customers can find you. Take your favorite old comic book characters, for example. DC Comics has radically refreshed their lineup of comics, not […]
Wheat Ridge Fire Department Web Site
икони на светциThe newer, friendlier Wheat Ridge Fire Department web site is live! The crisp, clean look fits nicely with the way Wheat Ridge citizen’s view the fire department. New features include an automated ticker showing recent calls so die-hard fans of the fire department can stay up with what is happening and where; instead […]
Test Your Way to Success
Are you doing any testing on your web site? You ought to be. The testing, in fact, can be outside of your side whether through email marketing, social media or a variety of other options. I subscribe to Which Test Won (www.whichtestwon.com) and I learn something new each week. This week I was sure I […]
