Your Company Reputation and Social Media Marketing
Question 9 of 10 Essential Questions for Your Social Media Marketing Campaign is How does my company reputation fit into Social Media Marketing. If you haven’t figured it out by now, it is ALL about your reputation. Social Media Marketing is about engaging others and building long term relationships with others. This enhances your reputation […]
Tools to Improve Your Social Media Marketing
Question 7 from 10 Essential Questions for your Social Media Marketing Campaign: ” What tools are available to make my time in SMM more efficient?” can be answered in different ways. There are tools and then there are tools. Every day there are thousands (yes thousands) of blog entries and tweets about all the wonderful […]
Finding a Niche for Your Social Media Marketing
What niche social networking sites might be useful for my goals? Question 6 from 10 Essential Questions for Your Social Media Marketing Campaign brings some interesting insights that you might not have contemplated. Everyone knows about the big sites: Facebook Twitter LinkedIn Youtube MySpace But what about the little sites (or even not so little […]
Developing a Tactical Approach to Social Media Marketing
What tactics will help me accomplish my goals? The 5th Question in our 10 Essential Questions for Your Social Media Marketing Campaign sounds pretty straightforward. Because it is. And yet how many of us dive in without thinking of how we want to get where we’re going? Let’s say your goal is to drive more […]
Leveraging Your Physical Network in Social Media Marketing
How can I leverage my physical network to help in Social Media Marketing? The 4th Question in our 10 Essential Questions for Your Social Media Marketing Campaign is a bit counter-intuitive in that we leave the cyber world for a bit. In your business or in your life you know people. Whether you’ve thought of […]
Social Media Marketing: How Much Time Does it Take?
The third question in our 10 Essential Questions to Answer for Your Social Media Marketing Campaign series is “How much time am I able or willing to spend on marketing?” The best answer I can give to that question is to use the swim teacher / coach analogy. “Coach, how long is it going to […]
Finding the Best Social Media Sites
What media (or sites) are best suited to my goal? Once you have determined what your goals are, it is time to determine which social networking sites will best help you meet those goals. There are literally hundreds of social networking sites available to you. Outside of three or four though, they all are designed […]
10 Essential Questions for Your Social Media Marketing Campaign
Everybody is all abuzz about Social Media Marketing Campaigns whether it’s Facebook, Twitter, LinkedIn or some niche site that fits their needs. But we keep getting the same questions from customers and we basically turn the questions back around to ask them. Here are the questions that you should think through for your needs as […]
Privacy and Protection on the Internet
Are you safe? In the “olden days” before the Internet, we often worried about Big Brother (our government) snooping on our every action and word. Now, in these modern times, we joyfully, willingly share, even sometimes in excruciating detail, our personal lives on Social Media networks like Facebook, LinkedIn and Twitter. I had to dial […]
Social Media Marketing Sites as Databases
The other day I was giving a seminar on Social Media Marketing. We went through three different sites, Twitter, LinkedIn and Facebook as a part of the presentation. In the middle of the LinkedIn presentation, one participant got completely confused and needed to come up for air. Why? The Internet is one vast database. Each […]
