AI Innovation
There are some amazing technology breakthroughs happening all around us. Have you heard of NotebookLM by Google? I added our two most recent blog posts into a Notebook and with the click of a button and a wait of about two to three minutes, I got this 10 minute podcast. Give it a listen: Want […]
How to Create a Conversion-Optimized Website
Your website is a critical tool in your marketing arsenal. We’ve seen firsthand how a well-optimized site can drive more traffic, generate leads, and ultimately convert visitors into loyal customers. But what makes a website truly conversion-optimized? Conversion rate optimization (CRO) is the process of enhancing your website to increase the percentage of visitors who […]
The Digital Marketing Strategies Every Business Owner Should Know
Last week I opened my mailbox and saw a blast from the past. It’s a phone book. An honest to god phone book. Well actually it is just the yellow pages. But still, I am fascinated. Businesses still pay to have ads in the yellow pages in 2024. This is a shotgun approach to marketing […]
10 Steps you Can Take to Leverage Technology as the Cost of Business Rises
As the cost of doing business continues to rise, competition is intensifying. How can you leverage technology to monitor what your competitors are doing so you can stay one step ahead? Monitoring competitors’ digital marketing strategies is one way to identify opportunities for improvement and differentiation. Here’s a step-by-step approach you can take (or hire […]
The Importance of Establishing Goals for Digital Marketing
As digital marketing undergoes a revolution of change (along with just about every other aspect of our world) with AI leading the way, establishing clear and measurable goals is critical to success. Without well-defined objectives, marketing efforts can become unfocused, inefficient, and ultimately ineffective. Oddly, many business owners and marketers skip this foundational step. Here’s […]
Unleashing the Power of AI in your SEO campaigns!
In the ever-evolving landscape of SEO, Artificial Intelligence is the game-changer we’ve all been waiting for! Used properly, it can streamline processes, generate templates and get your first draft ready. How AI Transforms SEO: Smart Content Creation: AI analyzes user behavior to create content that resonates, boosting engagement and SEO ranking. Predictive Analytics: Anticipate trends […]
Staying Ahead in 2024: 5 SEO Trends To Pay Attention To
As we navigate the digital landscape, staying ahead in SEO is paramount. Here are five trends reshaping the SEO landscape for 2024: Voice Search Optimization: Voice-activated searches are on the rise. Tailor your content to conversational queries for a seamless user experience. I personally do most of my searches via voice these days. One of […]
You Don’t Really Want SEO
Search Engine Optimization (SEO) is such a big buzzword. At least twice a month I am approached about doing SEO for an existing or potential client. As we begin to delve into their goals though, it often turns out that what they really want is Conversion Rate Optimization (CRO). And it turns out that CRO […]
How to Set Goals for Digital Marketing
You need to set goals for digital marketing early in the process – not after you have created campaigns or begun implementing tactics. You should consider what you are trying to accomplish – what is the desired outcome of your digital marketing. Of course, for most folks, that is either more business or more leads. […]
Finishing Strong
Sometime in the first or second week of November, many business people slowly begin to checkout. It’s time for Thanksgiving and then Christmas and then New Years. It’s not time to close new deals or even to push to the finish on existing deals or projects. But that is really just an excellent way to […]
