4 Steps for Twitter Beginners
We’re going to skip over the what is Twitter questions and all the theory and get right down to how to do it. 1. Create an account at optical amplifierhttp://twitter.com. This will only take a few minutes. You’ll need a username. I recommend using your name like firstnamelastname all run together. Alternatively you could use […]
Privacy and Protection on the Internet
Are you safe? In the “olden days” before the Internet, we often worried about Big Brother (our government) snooping on our every action and word. Now, in these modern times, we joyfully, willingly share, even sometimes in excruciating detail, our personal lives on Social Media networks like Facebook, LinkedIn and Twitter. I had to dial […]
Social Media Marketing Sites as Databases
The other day I was giving a seminar on Social Media Marketing. We went through three different sites, Twitter, LinkedIn and Facebook as a part of the presentation. In the middle of the LinkedIn presentation, one participant got completely confused and needed to come up for air. Why? The Internet is one vast database. Each […]
Making Money in Tough Times: Five Tips to Stay Ahead
Is your business growing? Why not? If historical trends hold true, we should be coming out of the recession soon. Wouldn’t you rather come out poised to grow instead of scrambling to keep up? There are lots of things you can do to make money and grow, even when a recession might tempt you to […]
Social Media Marketing Explodes
Whew! I actually have been so busy I haven’t posted on my blog in awhile. But I have been busy with social media. Have you been keeping up? It’s no surprise if you haven’t. Social Media has literally exploded. Twitter grew by 131% in March. Yes, in the month of March. Not January through March […]
Web Site Usability
Once you have established your site on the Internet and have traffic coming to your site, what do you do? Your site must be usable. First question to ask yourself: What do I want people to do? Put another way, the question can be “What are the expected outcomes?” It isn’t always “more sales” but […]
10 Key Social Media Tools for Small Business
Social Media Marketing, promoting your business through internet social media, is a good idea for any business. One of the questions I’m asked most often is “How much time does it take?” and the companion complaint I hear is “I don’t have time for that.” My response to that is, what business is doing so […]
Social Media Buzz
So you’re trying to grow your business and you keep hearing about Social Media and how you ought to be using it. But how? And how much time will it take? And what kind of results will you get? Like most things in life, you get out of it what you put into it. But […]
3 Internet Marketing Research Tips
Frequently we have startup businesses ask us to design their web site. After we ask them a series of carefully designed questions about their target market and goals, they often ask us to hold off while they do some more market research. But market research is expensive and time consuming, right? Wrong. Here are three […]
Measuring Your Statistics
I’ve always followed the concept of what gets measured is what gets done. I also follow John C. Maxwell’s leadership newsletter and this last newsletter included this quote from Albert Einstein: Not everything that counts can be counted, and not everything that can be counted counts. So what’s my point? The beauty of the Internet […]
