Turn Your Digital Marketing Around
The core of digital marketing is your website. It is your website where you have the most control. You can publish content about what you do, what you offer, any special events or sales you have, interact with customers and pretty much whatever else you need it to do. Other web sites might opt not […]
The End of Cookies: Good Internet Marketing?
Pretty much everyone has heard of cookies. They are those (nasty?) things that track you on the internet, right? It’s just a part of internet marketing, yes? Well kind of. But they are also those nifty things that once you’ve logged in to a site mean that you don’t have to keep logging in. They […]
Don’t Forget to Laugh
There are lots of things you can do for your business right now. But the single best thing you can do right now is laugh. Yes, I mean it. I was kind of freaking out when this all started. Business – new leads and new projects ground to a halt. Or so I thought. But […]
Doing Business from Home
On a cold and snowy spring morning, while you are likely stuck in your “home office”, what can you do to advance your business? What can you do to grow when the whole world seems to have ground to a halt? Pick up the phone. Call customers. Ask them if there is anything they need. […]
Leveraging Your Web Site During the COVID-19 Crisis
So you are unexpectedly forced into downtime. Can’t go to the office. Can’t go to the restaurant. Can’t go to the theater. Set aside the frustration for a moment. What can you do? Remember way back when you were too busy to take the time to work on your site (last week)? Now you have […]
Misguided Marketing
Over the course of the last several years, we have had many customers come to us asking for Search Engine Optimization. We do SEO (and we do it well) so we are happy to accommodate. But as a part of our marketing assistance, we seek to understand the goals of the SEO program. On a […]
10 Next Steps for Your Website
Every web site, and every page should have a next step. Why does your business have a website? What is the purpose? These are the kinds of questions you should be asking yourself as you look at the pages on your site. Sure it should look nice. Yes, it would be great to be optimized […]
The Problem with Content
On the Internet, content is king. If you want to be ranked in the search engines, the best thing you can do is put original content on your website. We often have existing or potential customers get very enthusiastic about generating content for their site as we extoll the virtues of doing so. And they […]
Building Your Brand Digitally
We work with a lot of smaller companies who tell us straight up that they are too small or below the radar to have a brand. We say hogwash! Every single organization – for profit or non-profit – has a brand. Included in the brand are tangible and intangible things like: Reputation Logo Standing of […]
Privacy vs. Business Intelligence
Here are some things any web site can find out about the visitor: Data points I can know about you: Your IP address Your physical location Your computer name Your operating system Your browser Your screen size Your device (if mobile) Potentially your phone number (if mobile) How you got to my site (from search? […]
