Economics of Conversion Optimization
I spend a lot of time every day explaining Conversion Optimization because it is such an important part of what we do. The general idea is to get more of your visitors to perform a specific task – a task that will help your company grow. It may be as simple as signing up for […]
Check Your Eyesight
What a difference being able to see clearly makes! I have been busy lately. So busy that I didn’t take time to get my glasses polished up. They had several scratches on them and just never quite came clean. Then a few weeks ago I was horsing around with my kids and bent the left […]
Your Web Site: A Unique Marketing Message
One of the questions I ask potential customers is what sets them apart in their niche. Almost inevitably the reply is “Our service”. The obvious problem there is that if everyone’s service is what makes them unique, then it isn’t unique. It is important to have a UNIQUE marketing message that resonates well with others. […]
Formed for Success
A pixel? A color? Or More? For going too far we have the phrase “the straw that broke the camel’s back”. In a similar vein, bridges often have a sign announcing their load limit which conjures up interesting mental images about what testing they performed to determine those limits. But in a positive vein could […]
Is Your Site Performing?
Have you looked at the stats for your web site lately? If you haven’t you should. There are two sets of statistics I recommend looking at. One is the stats from your web logs – we like to use AWSTATS as they provide a nice overview of stats but also allows you to drill down […]
Giving Up
Over the weekend I saw an Internet Explorer 9 commercial. It caught my attention mostly because of the surprise I experienced. It has been clear for some time to me that Microsoft has given up on dominating the browser market. In 2003 Microsoft OWNED the browser market. They had driven Netscape into the ground and […]
Customer Service
How is your customer service? It is such an important part of every business and yet small businesses often fail to pay enough attention to it – curious since many of those same businesses will tell you that it is their customer service that sets them apart from their competitors. We’ve had cause to look […]
What Numbers are Important for your Website?
What numbers are important for you in your business? Are you even a numbers person? I used to not be a numbers person. I have two degrees in the humanities and I liked to live in the realm of ideas. But of course, ideas alone don’t make money. So over the years I’ve become more […]
Blogging Basics
ХудожникИконописWas part of your New Year’s resolution to get back to blogging? Most of us know it is good for business. It keeps your site fresh. The search engines love new content. It helps you think about your business. But you’re just not sure what to do next? Here are some helpful hints: Post REGULARLY […]
The Importance of Being Heard
How do you get your message out? More importantly, how do you get your message out so that it is heard above the cacophony of others struggling to get their message out? That is the trial of the age in which we live. People are constantly exposed to messaging whether it be via TV, radio, […]
