Convergence
One of the cool things that I see happening again and again is the convergence that happens in Social Media. Personal and Professional lives converge and people make connections that never would have happened otherwise. This has always happened in Face to Face networks but the obvious limiting factors in such instances are geography and […]
The Internet Comes Alive
Well really it is your computer that is getting livelier but it sounds better (scarier?) to say the Internet. I have asserted for years that my kids will be able to reminisce “remember when computers used to be 2D?” That time is quickly drawing near. In the 70’s and 80’s we heard a lot about […]
Are You Throwing Money Away?
I often hear comments like “We tried Facebook and it didn’t work” or “I spent $4000 on Google AdWords and didn’t get anything”. The first question I ask is “What were your goals?” and follow up with “How were you measuring results?” The answer, all too frequently, is a blank stare. Throwing money at problems […]
Radical Refresh
Is your brand / web site / logo old? Afraid it is getting boring? Sometimes it can be a good thing to radically refresh who you are so a new crop of customers can find you. Take your favorite old comic book characters, for example. DC Comics has radically refreshed their lineup of comics, not […]
Social Media Engagement Strategies
I often encourage and cajole people to post to social media whether it be blogging, Facebook, Twitter or some other medium. It’s just like when I was a kid back in Nebraska – we had to shower once a year whether we needed it or not. You need to post to your social media regularly […]
Is Groupon Right for Your Business?
иконографияикониI’ve spoken with a couple of different businesses that have used Groupon, with mixed results. As a consultant that businesses to turn for advice on Internet marketing, in most cases I would NOT recommend using Groupon. A recent imedia article only served to confirm my thoughts that Groupon can cause more harm than good. Most […]
Test Your Way to Success
Are you doing any testing on your web site? You ought to be. The testing, in fact, can be outside of your side whether through email marketing, social media or a variety of other options. I subscribe to Which Test Won (www.whichtestwon.com) and I learn something new each week. This week I was sure I […]
Click
Sometimes that is all it takes. Click and all the pieces fall into place. In our case that is usually what happens. We intentionally go after those “Click!” moments as that is when we know that we’ll be working with a new customer / partner. Click happens when your internet marketing goals converge perfectly with […]
Seminar: Core Components of Social Media Marketing
Thinking about starting a social media marketing campaign for your company? Wondering why your social media marketing isn’t getting results? Wondering IF your social medial marketing is working? If you answered “YES” to one or more of the questions above, plan to attend the next EduCyber seminar. Attendees will learn what the core components of […]
Choosing a Domain Name
There are still good domain names to be had if you are looking either to start a new business or to claim a better domain name for your existing business. First let’s examine why it is important to choose a good domain name. Say you were a church called Mt. Zion Christian Church. You decide […]
