Online Cliques
Online Cliques Sometimes you have to forget what you learned (or were told) in high school. Back then cliques may not have been good for you – contributing to peer pressure and leaving some of the “un-cliqued” feeling left out. But in the online world, getting into a clique can propel you forward. There are […]
Building a Successful Internet Marketing Campaign
Last week I gave a seminar on how to build an Internet marketing campaign. I received feedback from one company that was represented that the content was “light” – not enough meat. Later on I visited that company to help them with their Internet marketing campaign. Here is what I learned: The seminar covered a […]
5 Things to Measure in Social Media Marketing
Most businesses engaging in Social Media Marketing measure things like “Likes” or “Followers”. That’s not bad but Internet Marketing is more than a popularity contest. For a small business Number of Interactions on Facebook – shows they’re engaged. Developing a successful Facebook page where your fans or “likers” not only like a particular item but […]
Lessons from Conan O’Brien
I’ve never been a fan of Conan O’Brien’s style of humor. But I am now a fan of Conan. CNN Money did a story on how Conan O’Brien turned a “failure” into a new lease on life. I highly recommend this article to anyone interested in how to use social media and in understanding how […]
Cultivating Customer Relationships Online
One of the most difficult things for most of us to wrap our minds around is that the cyber world of Social Media Marketing works very much the same as the physical world of marketing. Relationships rule. Cultivating relationships online is not really all that different than cultivating relationships in the physical world. We like […]
Does Social Media Drive You?
I came across an article on Mashable from back in November talking about how B2B social media is on the rise. They make some interesting points that I consistently make with clients and in presentations. Basically the point is “Create a Plan” followed by “Do some exploring to find out what works for your business”. […]
Cheating on the Internet
No I’m not talking about high school or college students copying papers from the Internet. I am talking about unethical and unscrupulous individuals and businesses that are cheating to get ahead. Some of this cheating is pointless but some of it is very pointed. I started thinking about cheating when someone who has never walked […]
Web Design Key: Clarity
Clarity It’s something we all seem to appreciate. At least we appreciate it until we get to the front page of our web site. Then there are so many things we want to share with our visitors, tell to the world and shout from the mountain tops. So we cram it all in. A local […]
Change Drives the Internet
The way the Internet works today, in January of 2011, is different from the way it worked in January of 2010 and so completely different from the way it worked in January of 2001 as to be completely unrecognizable. One of our clients made the comment “I hate old-fashioned web sites” the other day. And […]
Measuring Up
What do you measure on your web site? Do you measure the number of hits? The number of unique visitors? The number of visits from search engines? All of those might be useful to you. The key is to take in the big picture. It would be a shame to be ranked number 1 in […]
