Measuring Up
What do you measure on your web site? Do you measure the number of hits? The number of unique visitors? The number of visits from search engines? All of those might be useful to you. The key is to take in the big picture. It would be a shame to be ranked number 1 in…
Get Traction with Google Local
Local search is where it is at for service related companies. Whether your service is landscaping, roofing, dry-cleaning or computer support, it only makes sense that you would do most if not all of your business in and around your local community. So how does local search work? While it can be quite complex to…
A Look Back, A Look Ahead
What did you measure this year? All of us measure the bottom line but what else? Did you measure the number of new customers / clients? What about number of leads and number of those leads that converted into clients? Number of sales online? Number of new newsletter signups? Number of fans or followers on…
If the Queen can do it, so Should You
It really is time for you to get your business on to Facebook. How do I know this? The Queen of England now has her own Facebook page. Actually it is the British Monarchy but for all intents and purposes, that is the Queen. You can do some of the many things the Queen is…
Invest in Search Marketing
If you’ve been following me at all you know that the cardinal rule of Internet Marketing is to have a plan. Once you have that plan, you can look at the different ways you can invest your marketing dollars. Here are three of the avenues you can explore, along with the risks and benefits of…
Google Changes Local Search
Yesterday may seem like it was less than 24 hours ago but time flies quickly on the Internet. Just a few months ago John Jantsch of Duct Tape Marketing wrote about 5 great research tools. I tried to visit the last one today, Bing xRank, to find out how it worked. And it’s gone. I’ve…
36 Ways to Market Your Web Site
Put your web site on business card Incorporate your domain name into your letterhead Buy an ad in other ezines or email newsletters Engage in online communities and make sure you include your domain where appropriate (like in your signature) Include a link to your web site in your email signature Build a corporate Facebook…
Factors Affecting Your Web Site Success
ъглови дивани I went for lunch today at Heidi’s Brooklyn Deli in the Highlands area of northwest Denver. While I don’t go there frequently, I do like their food and atmosphere. But they are in trouble and they might not even be aware of it. While eating lunch I noticed a young man photographing the…
Blogging: The Power of Now
People often ask me why is it so important to use a blogging software like WordPress. I try to explain the intricacies of RSS technology to them – not so really simple after all – at least not to some folks. But now I have a really simple demonstration. On Monday, September 13th I posted…
Setting Rules for Social Networking
There was a very good article on setting rules for social networking in the Denver Business Journal earlier this month. David Schachter, the author notes how seemingly easy it is to reach “billions of people instanteously” from your mobile device. Approaching the topic from a legal perspective – he is a lawyer after all –…
