Online Privacy vs. Convenience and Communication
The latest trend in social media is “Location Aware” services whether it be Twitter, Facebook or the latest up and coming site, Foursquare. I’m an avid user of Foursquare, checking in mostly at public locations like restaurants, coffee shops and taverns but also at our office and even on my deck (one of my favorite […]
9 Measurable Social Media Marketing Goals
It seems like I’ve been focusing a lot of my attention lately on helping understand or plan out their goals. Whether it be goals for a new web site or social media marketing goals, it is absolutely critical to have goals and then . . . wait for it . . . actually measure them. […]
5 Biggest Social Media Marketing Mistakes
Everyone is joining in the Social Media Marketing blitz – or so it often seems – but not everyone is doing it well. Are you? Here are the five biggest mistakes businesses make in Social Media Marketing: 5. Not being consistent Some really good folks come up with a plan and start implementing it and […]
Financial Advice and Social Media
One of the services we offer is Social Media Marketing Consulting. We’ve been speaking with a variety of financial advisors and insurance brokers. Most of them want to utilize social media marketing but they can’t. Like one (who probably has to remain anonymous or I’ll have to have a three paragraph disclaimer) told me just […]
Recovering From Poor Internet Marketing
I have a friend who lies paralyzed in a hospital bed. A short while back he was involved in an accident and he will never walk again. I stopped by to visit him today. He was sedated but the good news is he has a tracheotomy. That never before sounded like a good thing but […]
Starting at the Top
To be successful in Internet Marketing or in any endeavor, it is important to think big and to face down the fear of failure. I’ve been thinking a lot about this lately. Hopefully this little story will make sense. My family plays pitch. We not only play it, we’re very very good at it. The […]
Finding the Right Web Design Firm
There are lots of places on the Internet you can go to get a web site designed for less than $100. You get what you pay for however. There are also web sites that will help you with Search Engine Optimization for only $25 or some such nonsense. Again you get what you pay for […]
Twitter Done Right
Twitter isn’t all fun and games. There’s some serious business happening among the tweets about Tiger and Charlie and what your accountant had for lunch. Business people want to know, “How can I use Twitter to build a following and promote my business?” Twitter Done Right! is EduCyber’s January seminar that will teach you how […]
Why Bother With Twitter?
I’m often asked why anyone in business would want to spend time tweeting. That question often comes from the very same people who spend lots of time in meetings and events with local business associations, chambers of commerce and other opportunities to meet new people or make connections with existing contacts. Hmm . . . […]
Evaluating your Social Media Campaign
Question 10 of 10 Essential Questions for Your Social Media Marketing Campaign is “How do I evaluate the results?” If you planned properly this is an easy question. At the outset you should have set a measurable goal and set a time period. So now all you have to do is, when you hit the […]
