Lessons from Conan O’Brien
I’ve never been a fan of Conan O’Brien’s style of humor. But I am now a fan of Conan. CNN Money did a story on how Conan O’Brien turned a “failure” into a new lease on life. I highly recommend this article to anyone interested in how to use social media and in understanding how […]
Cultivating Customer Relationships Online
One of the most difficult things for most of us to wrap our minds around is that the cyber world of Social Media Marketing works very much the same as the physical world of marketing. Relationships rule. Cultivating relationships online is not really all that different than cultivating relationships in the physical world. We like […]
If the Queen can do it, so Should You
It really is time for you to get your business on to Facebook. How do I know this? The Queen of England now has her own Facebook page. Actually it is the British Monarchy but for all intents and purposes, that is the Queen. You can do some of the many things the Queen is […]
36 Ways to Market Your Web Site
Put your web site on business card Incorporate your domain name into your letterhead Buy an ad in other ezines or email newsletters Engage in online communities and make sure you include your domain where appropriate (like in your signature) Include a link to your web site in your email signature Build a corporate Facebook […]
Twitter Done Right
Twitter isn’t all fun and games. There’s some serious business happening among the tweets about Tiger and Charlie and what your accountant had for lunch. Business people want to know, “How can I use Twitter to build a following and promote my business?” Twitter Done Right! is EduCyber’s January seminar that will teach you how […]
Why Bother With Twitter?
I’m often asked why anyone in business would want to spend time tweeting. That question often comes from the very same people who spend lots of time in meetings and events with local business associations, chambers of commerce and other opportunities to meet new people or make connections with existing contacts. Hmm . . . […]
Your Company Reputation and Social Media Marketing
Question 9 of 10 Essential Questions for Your Social Media Marketing Campaign is How does my company reputation fit into Social Media Marketing. If you haven’t figured it out by now, it is ALL about your reputation. Social Media Marketing is about engaging others and building long term relationships with others. This enhances your reputation […]
Tools to Improve Your Social Media Marketing
Question 7 from 10 Essential Questions for your Social Media Marketing Campaign: ” What tools are available to make my time in SMM more efficient?” can be answered in different ways. There are tools and then there are tools. Every day there are thousands (yes thousands) of blog entries and tweets about all the wonderful […]
Finding a Niche for Your Social Media Marketing
What niche social networking sites might be useful for my goals? Question 6 from 10 Essential Questions for Your Social Media Marketing Campaign brings some interesting insights that you might not have contemplated. Everyone knows about the big sites: Facebook Twitter LinkedIn Youtube MySpace But what about the little sites (or even not so little […]
Developing a Tactical Approach to Social Media Marketing
What tactics will help me accomplish my goals? The 5th Question in our 10 Essential Questions for Your Social Media Marketing Campaign sounds pretty straightforward. Because it is. And yet how many of us dive in without thinking of how we want to get where we’re going? Let’s say your goal is to drive more […]
