Developing a Tactical Approach to Social Media Marketing
What tactics will help me accomplish my goals? The 5th Question in our 10 Essential Questions for Your Social Media Marketing Campaign sounds pretty straightforward. Because it is. And yet how many of us dive in without thinking of how we want to get where we’re going? Let’s say your goal is to drive more […]
Leveraging Your Physical Network in Social Media Marketing
How can I leverage my physical network to help in Social Media Marketing? The 4th Question in our 10 Essential Questions for Your Social Media Marketing Campaign is a bit counter-intuitive in that we leave the cyber world for a bit. In your business or in your life you know people. Whether you’ve thought of […]
Finding the Best Social Media Sites
What media (or sites) are best suited to my goal? Once you have determined what your goals are, it is time to determine which social networking sites will best help you meet those goals. There are literally hundreds of social networking sites available to you. Outside of three or four though, they all are designed […]
Setting Goals for Social Media Marketing
Question 1 from 10 Essential Questions to Answer for Your Social Media Marketing Campaign: What are my goals (What do I expect to get out of this)? Often when talking to people about Social Media Marketing, I’m asked “how much time does it take?” To which I reply “What do you want to do?” It’s […]
10 Essential Questions for Your Social Media Marketing Campaign
Everybody is all abuzz about Social Media Marketing Campaigns whether it’s Facebook, Twitter, LinkedIn or some niche site that fits their needs. But we keep getting the same questions from customers and we basically turn the questions back around to ask them. Here are the questions that you should think through for your needs as […]
Twitter Success Story?
We resell the hosting services of a company called HostGator. We have used them for a couple of years and generally have found them to be quite good. We also talk about how to use Twitter for reputation management and customer satisfaction. So it was no surprise that I was following @hostgator on Twitter. We […]
Are you Linked In online?
LinkedIn is one of the largest business networking sites out there. Based on the premise that if I have 10 connections (people I know and network with) and each of those has 10 connections, I’m only one relationship away from 100 people. If you have 100 connections and they have 100 connections each, well, you […]
Social Media Buzz
So you’re trying to grow your business and you keep hearing about Social Media and how you ought to be using it. But how? And how much time will it take? And what kind of results will you get? Like most things in life, you get out of it what you put into it. But […]
10. How Can I Use Word-Of-Mouth Marketing to Improve My Web Site?
The 10th question in our 10 questions to ask when you’re ready to take your site to the next level is probably THE most important question around today. Word of Mouth marketing. I’m a pretty good customer. When I’m happy with a business, I will go out of my way to tell others about it. […]
